| Title | You Need To Hear This |
| Agency | Ogilvy UK |
| Campaign | You Need To Hear This |
| Advertiser | Philips |
| Brand | Philips Headphones |
| Date of First Broadcast/Publication | 2013 / 9 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | Philips’ ‘You Need To Hear This’ campaign unveils a remixable Music Video Game that’s unlike anything you’ve heard before. It’s part music video and part video game. Every choice made in the game affects the music, allowing each user to create a personalized music video with their very own version of the track that can be shared through a social media powered leaderboard.Based on Swiss Lips’ latest single ‘Carolyn,’ users play the game as Sam (Swiss Lips’ lead singer) in an epic sonic adventure, battling the evil Flame Gang to win the affections of his true love Carolyn. The experience combines all the retro 16-bit style of an old school driving game with a contemporary twist that lets players output their remixed track and accompanying video with dynamic 3D camera moves. The video (game) has 7 audio environments composed by Swiss Lips and every sound you hear was created specifically for the experience by the band and their producer. There are multiple endings to discover, and thousands of potential remixes. The videos with the most views rise to the top of the leaderboard, so a good ear for music can get you far.Video content from the game will also be used to generate the band’s official music video that’s set to launch on Vevo. |
| Media Type | Digital |
| Length | |
| More Information | www.YouNeedToHearThis.com/RemixCarolyn |
| Chief Creative Officer | Gerry Human |
| Creative Director | Ivan Pols |
| Associate Creative Director | Chris Joakim |
| Associate Creative Director | Mike Donaghey |
| Copywriter | Chris Joakim |
| Art Director | Mike Donaghey |
| Project Manager | Sasha Dunn |
| Project Manager | Jack Faber |
| Project Manager | Carly Harrison |
| Project Manager | Tim Mak |
| Project Manager | Louisa Lewis |
| Project Manager | Jack Faber |
| Project Manager | Carly Harrison |
| Project Manager | Tim Mak |
| Strategist | Mattijs Devroedt |
| Strategist | Giles Rhys Jones |
| Designer | Nikki Edwards |
| Designer | Christine Kawasaki-Chan |
| Designer | Jesper Ellesson |
| Designer | Natalie Sutton |
| Photography / Illustration | The Kissinger Twins |
| Art Director | The Kissinger Twins |
| Sound Design Company | Richard Levy |
| Sound Design Company | Ollie Taylor |
| Interactive Director | The Kissinger Twins |
| Music Composer | Swiss Lips |
| Music Composer | Music Producer |
| Advertising Manager | Kelly McConville |
| Advertising Manager | Frank Pynenburg |
| Editing Company | Redworks |
| Editor | Mark Fowler |
| Editor | Andrea Lamb |
| Editor | Mark Pickles |
| Editing Company | Vice |
| Editing Company | Mark Pickles |
| Illustrator | Chris King |
| Art Buyer | Tom Watkins |