Rafael Cappelli
São Paulo, Brazil
TitleSkol Pros
Agency
Campaign Skol Pro
Advertiser Ambev
Brand Skol
Date of First Broadcast/Publication 2013 / 9
Business Sector Beers, Ciders, Lagers
Story It shows little tricks of the beer professionals including; how to turn a sofa into a beer cooler, train the dog to fetch Skol from the fridge, or open a bottle of beer on a basketball hoop. The campaign features a film and online element, and focuses on the 300ml bottle of the brand, with the catchphrase ‘Skol Pro’, whilst celebrating the consumers who embrace the ritual of the bar in their homes. 
Media Type Television
Length
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Art Supervisor
Account Supervisor
Account Supervisor
Account Supervisor
Production Company
Executive Producer
Account Supervisor
Account Supervisor
Photography / Illustration
Art Director
Editor
Sound Production
Voice
Account Supervisor
Director

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