Romain Roux
Head of Creative Planning at Havas Paris
Paris, France
TitleL'amour l'amour
BriefOn a shopping trip to French supermarket with his mates, a young man is smitten by one of the cashiers. She looks alarmed by his choice of junk food, so over the coming weeks he tries to impress her by stocking up on vegetables and fresh fruit. As his diet changes, he becomes quite the gourmet. Arriving at the supermarket full of hope, he sees that she’s not at her regular seat. He is crestfallen – until his pal spots her, waiting outside. The sweethearts ride off together. The romantic song "L'amour, l'amour" by Marcel Mouloudji plays a key role in this spot about a young man who changes his diet so he can win the heart of a supermarket cashier.
Agency
Campaign L'amour l'amour
Advertiser Intermarché
Brand Intermarché
Date of First Broadcast/Publication 2017 / 3
Business Sector Department Stores, Supermarkets
Tagline We all have a good reason to eat better every day.
Story The creative idea is to tell the story of a young man who lives in corent with his buddies and who changes completely his diet (nutrition) and that of his friends because he fell in love with a charming cashier. He wants to prove her that he is no longer a simple teenager expert of unhealthy eating, but well and truly a young responsible adult.
Media Type Television
Length
Soundtrack Mouloudji "L'amour, l'amour, l'amour"
President
Executive Creative Director
Strategy Director
Art Director
Art Director
Copywriter
Copywriting
Managing Partner
Chef de Publicité
TV Production
Post Production
Directrice Marketing
Adhérent Marketing
Responsable Communication Externe
Adhérente Communication Externe
Chef de Projet Communication Externe
Réalisatrice
Production
Production Son

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