About me
I make things like this www.thiswolf.com & www.thiswolf.com if you like that sort of thing then lets talk. I founded a creative community called HelloYouCreatives.com and gathered a following of 100,000 subscribers and 26,000 followers in my spare time.
I'm a creative type I like to make work that talks to people, no one wakes up wanting to see adverts - so its about creating something that can start a conversation with people not a presentation. I have been lucky to pick up a few awards for my work including a Silver Cannes, BTAA silver, Grand Prix 2013 Eurobest, Cristal Award and Cannes Gold a few DMAs as well as being featured in Contagious and NMA magazines.
But more importantly than that I've made things that people valued and enjoyed as well as making a difference for clients and brands.
I believe in working with audiences to make better ideas. To collaborate over commission. Rather than making cultural impact, I prefer to have cultural integration and help make change with the audience.
Sector Experience
My Work
SEE ALL WORK#ReindeerReady
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett
Foxtel Now
- BRAND:
- Foxtel
- AGENCY:
- TBWA\Sydney
Dirt vs Road
- BRAND:
- Mercedes-Benz Vito Sport
- AGENCY:
- AllTogetherNow
Positions
#ReindeerReady
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett
Freelance Creative Consultant
Freelance
United Kingdom
January 2011 - Present (13 years 3 months)
*Content and Social Marketing Consultant and Creative for brands and agencies.
*Working closely with agencies to develop an approach to wider comms and influencer approach.
*Working with agencies and directly with clients to help them build a wider understanding of creating digital campaigns that integrate with both 360 campaigns and existing online communities
*Freelance conceptual creative work, helping to organise brainstorms/ideas workshops to help with pitches and new projects.
*Art Direction and Illustration
*Working closely with agencies to develop an approach to wider comms and influencer approach.
*Working with agencies and directly with clients to help them build a wider understanding of creating digital campaigns that integrate with both 360 campaigns and existing online communities
*Freelance conceptual creative work, helping to organise brainstorms/ideas workshops to help with pitches and new projects.
*Art Direction and Illustration
Founder and Editor
Hello You Creatives
United Kingdom
2009 - Present (15 years 3 months)
Creator of online website and creative community Hello You Creatives. Education, inspiration and a daily collection of work.
*Over 100,000 subscribers to the blog
*Over 24,000 followers on social networks
*University links and workshops.
*Organised and edited print editions of the site.
*Helped creatives start within the industry
*Building social communities online
*Over 100,000 subscribers to the blog
*Over 24,000 followers on social networks
*University links and workshops.
*Organised and edited print editions of the site.
*Helped creatives start within the industry
*Building social communities online
*Creative lead on YouTube - helping to create wider conversations and engagement around the brand. Creating a 360 campaign for the brand including Cinema, digital, OOH, print and social.
*Creative lead on Toyota - helping to create Toyota's social positioning and influencer outreach programme.
*Creative lead on Benefit - winning and developing client relationship and educating client on the potential of social.
*Creative lead on Samsung EU - developing a wider ranging influencer strategy and new creative publishing platform to help Samsung reach new audiences. Organising a new approach for pan-Europe marketing.
*Creative lead on Samsung UK - creating socially lead campaigns across all digital platforms
*Creative lead on Toyota - helping to create Toyota's social positioning and influencer outreach programme.
*Creative lead on Benefit - winning and developing client relationship and educating client on the potential of social.
*Creative lead on Samsung EU - developing a wider ranging influencer strategy and new creative publishing platform to help Samsung reach new audiences. Organising a new approach for pan-Europe marketing.
*Creative lead on Samsung UK - creating socially lead campaigns across all digital platforms
*Creating strategic insights and developing 'Smart Content' processes for clients. Helping to establish strong brand personalities and narratives to aid in content creation.
*Pushing new content platforms from Facebook Canvas to Snapchat Verticial story telling with new clients.
*Helping to push and develop content marketing with a collaboration model with clients
*New Business development
*Expanding client roster and working on pitches
*Direct client relationship helping ATN to a 9/10 client feedback.
*Video and social content creative See less
*Creating smart content for brands within ATN
*Concept and content development
*Social Media, Viral and outreach campaigns
*New Business development
*Expanding client roster
*Directing and shaping the creative output
*Pushing new content platforms from Facebook Canvas to Snapchat Verticial story telling with new clients.
*Helping to push and develop content marketing with a collaboration model with clients
*New Business development
*Expanding client roster and working on pitches
*Direct client relationship helping ATN to a 9/10 client feedback.
*Video and social content creative See less
*Creating smart content for brands within ATN
*Concept and content development
*Social Media, Viral and outreach campaigns
*New Business development
*Expanding client roster
*Directing and shaping the creative output
Dirt vs Road
- BRAND:
- Mercedes-Benz Vito Sport
- AGENCY:
- AllTogetherNow
Creative Director
This is Abundance
United Kingdom
2014 - 2015 (1 year)
*Creating and developing new ideas and products for clients. Solving problems and creating new markets.
*Directing and shaping the creative output
*Creating the creative culture
*Building and shaping the creative culture of the new department
*Social Media and community building
*Creative direction on agency branding and design
*Pitching for new clients and business
*Directing and shaping the creative output
*Creating the creative culture
*Building and shaping the creative culture of the new department
*Social Media and community building
*Creative direction on agency branding and design
*Pitching for new clients and business
Creative - Art Director and Social Media Marketing
London, United Kingdom
June 2013 - December 2013 (6 months)
*Working for Huge's client roster
*Creating concepts and developing brand platform ideas
*Creating digital and through the line creative ideas
*Explaining English-ism to the office
*Pitching for new clients and business
*Spearheading social and digital culture
*Creating concepts and developing brand platform ideas
*Creating digital and through the line creative ideas
*Explaining English-ism to the office
*Pitching for new clients and business
*Spearheading social and digital culture
* Pitching for new clients and business
* Creating social media and viral campaign strategies and concepts
* Art Direction & design for digital campaigns
* Explaining how to drink Tea to the French.
* Creating social media and viral campaign strategies and concepts
* Art Direction & design for digital campaigns
* Explaining how to drink Tea to the French.
* Creating campaigns for HP, Grants, Fujistu, Fed-Ex, Virgin, Google and Fosters
* Pitching for new clients and business
* Helping to reposition the agency
* Creating social media and viral campaign strategies and concepts
* Art Direction & design for digital campaigns
* Developing online engagement for brands.
* Creating online communities and networks
* Working with creative networks to bring in and train new talent
* Pitching for new clients and business
* Helping to reposition the agency
* Creating social media and viral campaign strategies and concepts
* Art Direction & design for digital campaigns
* Developing online engagement for brands.
* Creating online communities and networks
* Working with creative networks to bring in and train new talent
Education
Ba Hons in Visual Communication
2006 - 2008 (2 years)
1st In Visual Communication
1st in Visual Communication (Illustration, Design, Moving Image, Photography, Advertising)
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