Title | Electricity |
Agency | DDB Chicago |
Campaign | Wonders of the 1893 World's Fair |
Advertiser | The Field Museum |
Brand | The Field Museum |
Posted | December 2013 |
Business Sector | Museums & Monuments |
Tagline | See what she saw, the wonders of the 1893 World's Fair. |
Story | The campaign promotes the Field Museum’s current exhibit marking the 120th anniversary of the 1893 Chicago World's Fair and featuring artifacts from the landmark event. Electricity shows a woman gazing at a mammoth dynamo as an electrical arc causes her hair to stand on end “See what she saw!” exhorts the voiceover, “The wonders of the 1893 World’s Fair.” |
Result | Filmworkers VFX Director Rob Churchill directed the spots. The boy and the woman seen in the foregrounds of the two ads were costumed actors. The background environments were constructed from historical still photographs and CGI elements. Churchill used a series of archival photos to create the Exposition grounds and a computer editing system to arrange them in 3D space. Virtual camera movement created the illusion that the boy is rising in the air with the Ferris wheel. |
Media Type | Television |
Length | |
Creative Director | Karin Rose |
Creative Director | MaryBeth Adduci |
Creative Director | Warren Frost |
Creative Director | Nathan Monteith |
Creative Director | Cori Donohoe |
Agency Producer | Jenny Hoffman |
Business Director | Polly Poulos |
Account Director | Brandon Scharold |
Account Manager | John Schroeder |
Production Company | Filmworkers Club |
Post Production | Filmworkers Club |
Director | Rob Churchill |
Special Effects / VFX | Rob Churchill |
Executive Producer | Lisa Long |