| Title | Plant Lamp |
| Agency | FCB Mayo |
| Campaign | Light it up |
| Advertiser | The University of Engineering and Technology |
| Brand | UTEC |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Colleges, Universities & Education Centers |
| Tagline | Ingenuity in action |
| Story | Plants have the ability to clean the air, create oxygen, regulate the climate and now, power a lightbulb. Universidad de Ingeniería and Tecnología (UTEC/Engineering and Technology University) and creative advertising agency FCB Mayo have harnessed the power of photosynthesis to bring light to a community in rural Peru through a new form of clean, renewable energy. The “Plant Lamp” system converts nutrients from plants into energy that is stored in a conventional battery. This energy storage allows the lamp to shine without another energy source for up to two hours a day. In its online video, UTEC and FCB Mayo brought 10 lamps to Nuevo Saposoa, a region of Peru that has little to no access to electricity. |
| Result | Studying engineering is a way of making a better world through ingenuity. Other universities in the market put the focus on personal success and material achievement. UTEC puts it in the social power of being a good engineer. |
| Media Type | Web Film |
| Length | |
| More Information | http://www.utec.edu.pe/ |
| Chief Creative Officer | Humberto Polar |
| Executive Creative Director | Flavio Pantigoso |
| Creative Director | Daniel Sacroisky |
| Copywriter | Richard Gervacio |
| Copywriter | Silvia Angulo |
| Art Director | Daniel Tomazini |
| Art Director | Pietro Soldi |
| Account Director | Sandra Goicochea |
| Account Supervisor | Max Torres |
| Account Executive | Ximena González |
| Head of Production | Tomás Cortés |
| Head of Production | Alonso Palomino |
| Production Company | Sangre |
| Director | Antonio Sarriá |
| Executive Producer | Celia Barreda |
| Executive Producer | Fiorella Casanova |
| Director of Photography (DOP) | Antonio Sarriá |
| Assistant Director | Pedro Zamalloa |
| Camera Assistant | Pedro Schmitt |
| Editor | Pedro Zamalloa |
| Editor | Rosana Samanamud |
| post-producer | Jorge Sabana |
| post-producer | Pedro Zamalloa |
| Audio | La Sonora |
| Client Partner | Jessica Ruas Quartara |
| Agency | FCB Mayo |
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