Pop-Up Book builds on the charming tone of the original launch work and tells the story of Small & Mightys environmental benefits via a simple and child-relevant executional device.
Problem
The objective of this campaign was to spell out the specific, positive benefits of using Small & Mighty in a way that consumers would readily understand and empathise with. The key message was that because Small & Mighty is 2x concentrated, it uses half the water to make it; half the packaging to put it in; and half the lorries to transport it.