Therese Andersson
Account Manager at Pool Interactive
Stockholm, Sweden
TitleThe Lost Property Box
Agency
Campaign The Lost Property Box
Advertiser The Swedish Dementia Association
Brand The Swedish Dementia Association
Date of First Broadcast/Publication
Tagline FORGOTTEN
Story

Presented in collaboration with the Dementia Association.
We all forget things sometimes, it’s natural. But when we get older forgetfulness can be a first sign of dementia. Support our struggle, give a donation to the Dementia Fund, pg 90 08 58-2. Or leave your things in the box and they will be sold to the benefit of the Dementia Fund.

A specially designed box for lost property was made and sold to restaurants, spas and museums to raise money for research about dementia. Items that no one claimed, were sold for the benefit of dementia research. 

Media Type Print
Art Director
Copywriter
Account Manager

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