| Title | Dad's Sixth Sense |
| Agency | INNOCEAN USA |
| Campaign | New Thinking. New Possibilities. |
| Advertiser | Hyundai Motor Group |
| Brand | Hyundai |
| Posted | January 2014 |
| Product | Genesis |
| Business Sector | Cars |
| Story | “Dad’s Sixth Sense” features the all-new 2015 Hyundai Genesis, dramatizing the near misses and saves of everyday parenting. The commercial is a heartfelt, humorous father and son story filled with breathtaking saves, culminating with a hair-raising near miss – thanks to Genesis’s Automatic Emergency Braking system. The commercial features the song, “Count On Me” from Bruno Mars’ multi-platinum debut album “Doo-Wops & Hooligans.” |
| Media Type | Television |
| Length | |
| Market | United States |
| Soundtrack | Count On Me |
| Music | Bruno Mars |
| Executive Creative Director | Greg Braun |
| Creative Director | Robert Prins |
| Production Company | Moxie Pictures |
| Creative Director | Max Godsil |
| Art Director | Vince Feliciano |
| Copywriter | Josh Cassidy |
| Copywriter | James Embry |
| Account Supervisor | Heidi Clemens |
| Director | Frank Todaro |
| Director of Photography (DOP) | Eric Schmidt |
| Executive Producer | Karol Zeno |
| Producer | Laura Heflin |
| Editor | Geoff Hounsell |
| Editing Company | Arcade Edit |
| Head of Production | Harry Lowell |
| Mix Company | Eleven Sound |
| Mixer | Scott Burns |
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