Title | First Choice |
Agency | SiD@RKCR/Y&R |
Campaign | First Choice |
Advertiser | First Choice Group |
Brand | All inclusive |
Date of First Broadcast/Publication | 2015 / 12 |
Business Sector | Destinations (Countries & Places) |
Story | The TV ad tells the story of a woman who follows her heart's desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her dive into a lake and resurface at a First Choice resort, where she experiences the delights of being able to say yes to anything she wants, before finally getting an ice-cream – on the beach. The agency also created a new brand identity for First Choice marking the biggest overhaul for the all-inclusive holiday favourite in more than 20 years. The new identity builds on existing core elements of the brand, creating a clear, stand-out position for the brand. |
Media Type | Television |
Length | |
Editing Company | Final Cut |
Post Production | MPC LDN |
Executive Creative Director | Mark Roalfe |
Creative Director | Nicola Wood |
Creative Director | Andy Forrest |
Business Director | Ben Caulfield |
Agency Producer | Danielle Sandler |
Photographer | Heather Favell |
Producer | Jonathan Herman |
Production Company | Blink London |
Producer | Andrew Studholme |
Editor | Joe Guest |
Music, Radio and Sound Design | Tom |
Director of Photography (DOP) | Simon Chaudoir |
Media Agency | MediaCom |
Social Media Expert | 360i |