| Title | Reflect |
| Agency | Leo Burnett Sydney |
| Campaign | The Lab |
| Advertiser | Canon Inc. |
| Brand | Canon |
| Date of First Broadcast/Publication | 2017 / 2 |
| Business Sector | Cameras & Video Cameras |
| Story | A portrait will always be a personal image for the subject it captures. Our own face is something we find so familiar and yet so alien. It fills us with curiosity about how others see us and how we see ourselves. But for the photographer, the camera can easily create a sense of separation from their subject. The person in front of their lens can quickly become little more than a shape; a technical problem to be solved, or an exercise for their craft. We invited three photographers to a portrait shoot where the gap between shooter and subject is removed, exploring what happens to a photographer’s experience when portraits become truly personal. |
| Media Type | Web Film |
| Length | |
| Production Company | Infinity Squared |
| Executive Creative Director | Vince Lagana |
| Creative Director | Kieran Ots |
| Group Business Director | Jonny Bucknall |
| Executive Creative Director | Grant MacAloon |
| Art Director | Dave Varney |
| Director | Melvin Montalban |
| Group Account Director | Natalie Tay-Uceda |
| Producer | Cassie Collin |
| Producer | Morgan Taylor |
| Director of Photography (DOP) | Aaron McLisky |
| Online Studio | Heckler |
| Sound | Song Zu |