| Title | A Right Royal Mutiny |
| Agency | VCCP |
| Campaign | A Right Royal Mutiny |
| Advertiser | The Royal London Group |
| Brand | Royal London |
| Posted | June 2016 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Royal London launches new benefit in latest campaign by VCCP |
| Story | Everyone’s favourite time traveller returns to our screens in VCCP’s latest installment for Royal London’s “We’re so yesterday” campaign. This time, the ever affable Roy is caught in a mutiny aboard an 18th century navy vessel. Amidst the throwing of chicken legs, the firing of pistols and toppling of sailors, Roy remains remarkably unruffled whilst he tells us all about Royal London’s new benefit - ‘ProfitShare’. Drawing on lessons that the company has acquired over its 155 year history, Royal London has learnt that when you have a bit of wealth, its best to share it out. That’s why when Royal London has a good year, it thinks its customers should too, so it tops up pensions for its qualifying customers with a share of the profits. This demonstrates that Royal London will continue to treat its customers with those same old enduring values of loyalty, care and fairness – even if you live nowadays. The spot launched on VOD and in cinemas on 3rd June. |
| Media Type | Television |
| Length | |
| More Information | www.vccp.com |
| Art Director | Jonny Parker |
| Copywriter | Chris Birch |
| Account Director | Liv Packshaw |
| Account Manager | Matt Bonny |
| Producer | Ed Mueller |
| Film Production | Agile Films |
| Director | Ben Whitehouse |
| Producer | Andy Eaton |
| Producer | Alex Chamberlain |
| Photography | Stephan Pehrsson |
| Editor | Anne Perri |
| Sound Designer | Ben Leeves |
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