Miguel is an expert in business turn arounds through accelerated reputation enhancement and business growth. His experience and practices have consistently delivered results over the course of his career. With a sharp focus on coaching his highly skilled senior management teams, he has proven experience in generating value through reputation, growth and profitability for his clients and agencies.
As an individual, Miguel is fascinated about listening and understanding the dynamic ways in which people think, act and collaborate. He believes that senior talent management is the most impactful practice for an executive leader to deliver measurable results. He is optimistic, value driven, practical, confident and persuasive.
After 8 years as a client, Miguel moved to the strategic and creative side of the marketing industry driven by his desire to work with brands that share his vision of creating passionate, emotional connections with people.
Miguel has expertise in managing multi-cultural teams and building global, regional and national brands. He has shifted the full service agency model away from traditional approaches to innovative strategies and believes in creating value through powerful, engaging, strategic and creative work. His expertise spans across diverse categories such as FMCG, retail, automotive, financial services, beverages, health & beauty, spirits and food.
As CEO of LOLA for the past 5 years, Miguel has demonstrated his ability to successfully manage another major turn around and high business growth within a troubled economic environment. In 2014 LOLA was named the 17th most creative agency in the world at the Cannes Advertising Festival and twice - 2014 and 2016 - Agency of the year at the prestigious El Sol Ibero-american Festival. Under his leadership, the agency has more than tripled it´s business volume by winning global, regional and national clients. As a consequence LOLA has more than 200+ employees, across 3 offices.