Title | 1914 |
Agency | AMV BBDO |
Campaign | Christmas is for Sharing |
Advertiser | Sainsbury's |
Brand | Sainsbury's |
Posted | November 2014 |
Business Sector | Department Stores, Supermarkets |
Problem | This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. Description This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. |
Media Type | Web Film |
Length | |
Media Agency | PHD UK |
Production Company | Rattling Stick |
Editing Company | Work |
Music | Wave Studios |
Sound | Wave Studios |
Production Company | Good Oil |
Audio Post Production | Woodwork music |
Post Production | The Mill London |
Creative Director | Michael Durban |
Creative Director | Tony Strong |
Art Director | Tim Riley |
Executive Creative Director | Alex Grieve |
Executive Creative Director | Adrian Rossi |
Agency Producer | Rebecca Scharf |
Production Company Producer | Sally Humphries |
Director | Ringan Ledwidge |
Director of Photography (DOP) | Alwin Kuchler |
Cameraman | Alwin Kuchler |
Editor | Rich Orrick |
Sound | Aaron Reynolds |
Copywriter | Tim Riley |