Rich Orrick
Editor at Rattling Stick
London, United Kingdom
Title1914
Agency
Campaign Christmas is for Sharing
Advertiser Sainsbury's
Brand Sainsbury's
PostedNovember 2014
Business Sector Department Stores, Supermarkets
Problem



This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War.
An event that has become part of popular culture in the UK.
The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country.
All profits went to the UK’s leading veterans’ charity, The Royal British Legion.
More than one million bars of chocolate were sold, raising over £500,000.
Proof that a Christmas ad can do more than just sell things.
It can also do good.



Description

This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War.
An event that has become part of popular culture in the UK.
The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country.
All profits went to the UK’s leading veterans’ charity, The Royal British Legion.
More than one million bars of chocolate were sold, raising over £500,000.
Proof that a Christmas ad can do more than just sell things.
It can also do good.



Media Type Web Film
Length
Media Agency
Production Company
Editing Company
Music
Sound
Production Company
Audio Post Production
Post Production
Creative Director
Creative Director
Art Director
Executive Creative Director
Executive Creative Director
Agency Producer
Production Company Producer
Director
Director of Photography (DOP)
Cameraman
Editor
Sound
Copywriter

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