| Title | It's different when it's yours |
| Agency | Khanna\Reidinga\Faralley\LeBon |
| Campaign | It's different when it's yours |
| Advertiser | NN Group |
| Brand | NN |
| Date of First Broadcast/Publication | 2017 / 2 |
| Business Sector | Insurance |
| Philosophy | NN Group wants to be known as the 'You matter' company: a people-oriented, relatable, and authentic service provider in the long-term financial planning industry. We want our customers to have an experience with our company that lives up to the promise we make. Therefore, ‘You matter’ is not just a slogan; it defines what we do at NN, influencing every department, every employee and every interaction with our customers. With our ‘You matter approach’, we wish to inspire people to think about what matters most to them, and to instil in them the confidence and wisdom to secure their financial futures. This also means that we take an active role in helping our customers recognise what truly matters to them in life. Our campaigns, focused on understanding the deeper motivations of individuals, and sharing what makes our customers happy, play an important role in this. In 2016, we launched our new campaign, ‘It’s different when it’s yours’, celebrating the uniqueness of our individual customers. It focuses on those moments in life we all experience, yet we all experience it differently. So even though NN is proud to help millions of families, homes and businesses every day, we know that the family, home or business of each individual customer will matter most to him or her. |
| Media Type | Television |
| Length | |
| Production Company | CZAR Amsterdam |
| Production Service Company | Comrad Slovenia |
| Creative Director | Hesling Reidinga |
| Copywriter | Hesling Reidinga |
| Copywriter | James Holdsworth |
| Art Director | Hesling Reidinga |
| Art Director | James Holdsworth |
| Director | Billy Pols |
| Executive Producer | Willem Bos |
| Director of Photography (DOP) | Franz Lustig |
| Editor | Govert Janse |
| Music | Erik Jan Grob |
| Sound Designer | Jurriaan Balhuizen |
| Sound Design Company | Good Sounds |
| Producer | Robert Nan |
| Post-production & online | Captcha |
| 1st AD | Boris Apituley |
| Production Manager | Frank Coenen |
| Agency | Khanna\Reidinga\Faralley\LeBon |
| Responsible at NN | Frank Lina |
| Responsible at NN | Remko Barbier |