| Title | Ladbrokes TV Campaign for Cheltenham Racing Festival |
| Agency |
Publicis Sapient London
|
| Campaign |
Game On
|
| Advertiser |
Ladbrokes
|
| Brand |
Ladbrokes
|
| Date of First Broadcast/Publication |
2012 / 3
|
| Business Sector | Culture, Leisure & Sport
|
| Tagline | Ladbrokes as the go-to bookmaker |
| Story | Sapient has created a new 30” TV ad and a series of 10” sponsorship spots to promote Ladbrokes as the go-to bookmaker at this year’s Cheltenham Festival. The ads launched on March 13th and will be on air throughout the duration of The Cheltenham Racing Festival running (March 13th - 16th on all major terrestrial and digital channels. The spots will support the racing coverage on ATR (At The Races) and RUK (Racing UK). The new Ladbrokes campaign features Tiziano Crudeli, the passionate Italian commentator and face of Ladbrokes, who is sharing his excitement for Ladbrokes free bets with other racing punters. While enthusing about the offer, Tiziano interrupts English horse racing pundit and eccentric, John McCririck, as he attempts to deliver the latest racing odds to camera. The spot ends with the two characters battling to be heard, with entertaining results. |
| Philosophy | The Ladbrokes TV campaign features Tiziano Crudeli, the passionate Italian commentator and face of Ladbrokes, who is sharing his excitement for Ladbrokes free bets with other racing punters. While enthusing about the offer, Tiziano interrupts English horse racing pundit and eccentric, John McCririck, as he attempts to deliver the latest racing odds to camera. The spot ends with the two characters battling to be heard, with entertaining results. |
| Media Type |
Television
|
| Production Company |
Crossroads Films UK
|
| Director of Photography (DOP) |
Michael Wood
|
| Director |
Russell Bates
|
| Agency Producer |
Stephen Worley
|
| Strategic Planner |
Chris Baker
|
| Account Director |
Kate Ilott
|
| Account Director |
George Porteous
|
| Copywriter |
Claire Baker
|
| Art Director |
Laura Fisher
|
| Creative Director |
Justin Barnes
|
| Creative Director |
Ben Callis
|
| Chief Creative Officer |
Malcolm Poynton
|