| Title | Rainforest |
| Agency | North Castle Partners Advertising |
| Campaign | What About Me? |
| Advertiser | Big Brothers Big Sisters |
| Brand | Big Brothers Big Sisters |
| Posted | May 2001 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | To create awareness for Big Brother / Big Sisters and to let potential mentors know that there is a waiting list of kids eager to be matched with a Big Brother or Big Sister. |
| Philosophy | The campaign uses decoy posters that trumpet environmental causes such as saving the rain forest or even cleaning up your neighborhood streets. A week or so later, these decoy ads are presumably visited by graffiti artists who revamp the message to bring attention to the need for Big Brothers / Big Sisters. |
| Media Type | |
| Market | United States |
| Creative Director | Steven Garbett |
| Creative Director | Steve Mark |
| Copywriter | Doug Tenaglia |
| Art Director | Ed McCabe |
| Illustrator | Roger Huyssen |
More Work
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- BRAND:
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- AGENCY:
- North Castle Partners Advertising
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