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1
Hornbach DIY Home Improvements Superstores - The first analog webstore
An experiential website designed to let people feel the pleasure to handle the product before doing DIY.
| Title | The first analog webstore |
| Agency | HeimatTBWA\ |
| Campaign | The first analog webstore |
| Advertiser | Hornbach. Bau- & Gartenmärkte |
| Brand | Hornbach DIY Home Improvements Superstores |
| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Site |
2
Jet.com - Introducing the Careculator by Jet.com
This site has developed a "careculator" that counts social media likes to determine how much to spend on gifts.
| Title | Introducing the Careculator by Jet.com |
| Agency | R/GA |
| Campaign | Careculator |
| Advertiser | Jet.com |
| Brand | Jet.com |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
3
Narcos Season 2 - Spanish Lessons
A TV show has fun with social media by having the actors of a hit show teach Spanish curse words to their audience.
| Title | Spanish Lessons |
| Brief | In response to high user demand, Netflix introduced #NarcosSpanishLessons to teach fans some key Spanish phrases – and to generate buzz around the season two premier. The video series featured tutorials from various Narcos characters, covering pronunciation, utilisation and of course clips from the series to show the phrase “in action.” Drawn by the edgy language, fans flocked to the videos and the number of followers jumped by 40%. |
| Agency | Alma |
| Campaign | Spanish Lessons |
| Advertiser | Netflix, Inc. |
| Brand | Narcos Season 2 |
| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
4
Jason Bourne - The Jason Bourne Experience : Remember Everything
A social media campaign that used "metadata" to grab info from people to engage them with a movie's release.
| Title | The Jason Bourne Experience : Remember Everything |
| Brief | In the latest episode of a film franchise featuring an amnesiac secret agent, Jason Bourne finally remembers everything. Or does he? And for that matter, do you? This clever game draws on your social media data to see if you can remember where you were and what you were doing on specific dates in the past. You posted the information on social media. But has it been deleted from your own memory? |
| Agency | Media.Monks Paris |
| Campaign | The Jason Bourne Experience : Remember Everything |
| Advertiser | NBCUniversal |
| Brand | Jason Bourne |
| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Gaming |
| Managing Director | W..e GBAD.........KANMI Subscribers Only |
| Creative Director | Ba....te C...et Subscribers Only |
| Account Manager | L...ie S...n Subscribers Only |
| Art Director | D...en F..i Subscribers Only |
| Copywriter | Fa....ne Fi....ci Subscribers Only |
| Digital Producer | S...k D....al Subscribers Only |
5
Madame Tussauds - Hologram Dance Theater "Celebrity & You"
Hologram images of celebrities are created to provide fans with a "dance theater."
| Title | Hologram Dance Theater "Celebrity & You" |
| Agency | Dentsu Y&R |
| Campaign | Hologram Dance Theater "Celebrity & You" |
| Advertiser | Madame Tussauds International |
| Brand | Madame Tussauds |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Digital |
| Length | |
EDITOR'S PICK
+1
Samsung Galaxy Tab - Celebrity Tantrum
An actor from a wildly popular show steps out of character and urges viewers to watch on a better device.
| Title | Celebrity Tantrum |
| Agency | Leo Burnett Sydney |
| Campaign | Celebrity Tantrum |
| Advertiser | Samsung |
| Brand | Samsung Galaxy Tab |
| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Mobile Advertising |
| Length | |
| Executive Creative Director | G...t M....on Subscribers Only |
| Executive Creative Director | V...e L...na Subscribers Only |
| Creative Group Head | A...an ..y Subscribers Only |
| Creative Group Head | N...l C...k Subscribers Only |
| Executive Producer | L....nt M...us Subscribers Only |
| Account Planner | E...y T...or Subscribers Only |
| Account Planner | R....ll Mi.....son Subscribers Only |
| Production Company | M...s ..e Pr......on, L...on Subscribers Only |
| Director | P...r L...n Subscribers Only |
| Director of Photography (DOP) | ..c S...er Subscribers Only |
| Production Company Producer | ..x Y...an Subscribers Only |
| Production Company Producer | J...y K...t Subscribers Only |
| Editor | S..y D...s Subscribers Only |
| Post Production | Fi....nt P..t Pr.....ion Subscribers Only |
| Post Production | P...a Ha.....ht Subscribers Only |
| Special Effects / VFX | H..i Al....if Subscribers Only |
| Special Effects / VFX | R....rd N...on Subscribers Only |
| Flame Artist | H..i Al....if Subscribers Only |
| Flame Artist | J...e C...ts Subscribers Only |
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Senior Interaction Designer - Truck & Emerging Tech (Onsite)
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