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1
Sony Playstation 4 - Greatness Awaits
Seize greatness...Don't be overwhelmed by obscurity when the world can offer so much more for you.
| Title | Greatness Awaits |
| Agency | BBH New York |
| Campaign | Greatness Awaits |
| Advertiser | Sony Corporation of America |
| Brand | Sony Playstation 4 |
| Posted | June 2013 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Media Type | Television |
| Length | |
| Market | Subscribers Only |
| Chief Creative Officer | M..k H...er Subscribers Only |
| Group Creative Director | J...n ..m Subscribers Only |
| Creative Director | P..l C....zo Subscribers Only |
| Copywriter | P..l C....zo Subscribers Only |
| Director of Integrated Production | ..c P....bo Subscribers Only |
| Senior Agency Producer | D..e St.....son Subscribers Only |
2
Windows 8 - The Power of Touch
One-upmanship...A severe case of anything you can do I can do better.
| Title | The Power of Touch |
| Agency | J. Walter Thompson Beijing |
| Campaign | Windows 8 |
| Advertiser | Microsoft |
| Brand | Windows 8 |
| Posted | June 2013 |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Market | Subscribers Only |
| Chief Creative Officer | P...y ..u Subscribers Only |
| Creative Director | D...n Z..o Subscribers Only |
| Creative Director | N...y Z...g Subscribers Only |
| Associate Creative Director | G..y W..g Subscribers Only |
| Copywriter | P...ye .i Subscribers Only |
| Copywriter | N....as T..n Subscribers Only |
| Copywriter | B....rd C..n Subscribers Only |
| Art Director | Ch.....ne K...mt Subscribers Only |
| Art Director | L...g Z..u Subscribers Only |
| Agency Producer | A...r .u Subscribers Only |
| Agency Producer | T...u .i Subscribers Only |
| Planning | We.....ay ..i Subscribers Only |
| Planning | R...n M...i Subscribers Only |
| Account Service | R...on Sp....ck Subscribers Only |
| Account Service | C...ra Ca.....io Subscribers Only |
| Account Service | S....na Z...g Subscribers Only |
| Account Service | ..y ..e Subscribers Only |
| Account Service | Vi....ne H...g Subscribers Only |
| Director | J....ng ..u Subscribers Only |
| Production Company | ..K Pr.....ion Subscribers Only |
3
Microsoft - Cash Gone
A date with the devil...You never know what is lurking in the darkness of the black market.
| Title | Cash Gone |
| Agency | Wunderman |
| Campaign | Piracy Uncovered |
| Advertiser | Microsoft |
| Brand | Microsoft |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| More Information | Subscribers Only |
4
Braun - Superman
Super styles by Braun...In the world of superheroes, precision and accuracy are everything.
| Title | Superman |
| Agency | BBDO Düsseldorf GmbH |
| Campaign | Heroes |
| Advertiser | Procter & Gamble |
| Brand | Braun |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Media Type | |
| Market | Subscribers Only |
| Executive Creative Director | M....el F..k Subscribers Only |
| Creative Director | O..f R..s Subscribers Only |
| Art Director | Ar......lis Sa.....is Subscribers Only |
| Copywriter | Cl....us Sp....ng Subscribers Only |
| Photographer | S...an Kr.....ld Subscribers Only |
5
Apple - Our Signature
Enhancing existence...Tools that can be used in every aspect of your life.
| Title | Our Signature |
| Agency | TBWA\Media Arts Lab |
| Campaign | Signature |
| Advertiser | Apple |
| Brand | Apple |
| Posted | June 2013 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Media Type | Television |
| Length | |
| Market | Subscribers Only |
| Chief Creative Officer | D...an M...er Subscribers Only |
| Executive Creative Director | E..c Gr....um Subscribers Only |
| Group Creative Director | C...s R....ro Subscribers Only |
| Group Creative Director | D..w S....er Subscribers Only |
| Associate Creative Director | Z...r A....io Subscribers Only |
| Art Director | Z...r A....io Subscribers Only |
| Associate Creative Director | M....da K...gh Subscribers Only |
| Art Director | M....da K...gh Subscribers Only |
| Associate Creative Director | N...j Z...ri Subscribers Only |
| Art Director | N...j Z...ri Subscribers Only |
| Associate Creative Director | K...n B...er Subscribers Only |
| Copywriter | K...n B...er Subscribers Only |
| Associate Creative Director | B...ks J....on Subscribers Only |
| Copywriter | B...ks J....on Subscribers Only |
| Art Director | ..e Fot......ham Subscribers Only |
| Copywriter | ..b Go.....erg Subscribers Only |
| Executive Producer | M..e Re....zo Subscribers Only |
| Agency Producer | H..k Z....ff Subscribers Only |
| Agency Producer | M....ry G...on Subscribers Only |
| Agency Producer | T...a Ko....ek Subscribers Only |
| Agency Producer | W...y S...h Subscribers Only |
| Production Company | @ra.......edia Subscribers Only |
| Director | D...k Ci.....nce Subscribers Only |
| Director of Photography (DOP) | M....ew Li.....ue Subscribers Only |
| Post Production | C....ny . Subscribers Only |
EDITOR'S PICK
+1
Sony - #TweetSinger
Sing it loud...Birds tweet, people sing, now we can do both.
| Title | #TweetSinger |
| Agency | MRY |
| Campaign | #TweetSinger |
| Advertiser | Sony Corporation of America |
| Brand | Sony |
| Posted | June 2013 |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
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