TOP5
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5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : May 25, 2011

1

New Era - One Hitter

An 'A' for effort...Alec Baldwin jumps the gun in exacting retribution, but regrets not one moment of it.

TitleOne Hitter
Agency
Campaign Rivalry
Advertiser New Era Cap Company, Inc.
Brand New Era

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PostedMay 2011
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
MarketSubscribers Only
Actor / Celebrity J..n Kr.....ki Subscribers Only
Actor / Celebrity A..c B....in Subscribers Only
2

Otrivin - Classroom Craft

Not as slow as you look?...Otrivin offers its assistance in preventing the wrongful distribution of the 'special' scissors.

TitleClassroom Craft
Agency
Campaign You look dumber with your mouth open
Advertiser Novartis Consumer Health, Inc.
Brand Otrivin

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television & Cinema
Production Company
Chief Creative Officer J..n P....nt Subscribers Only
Chief Creative Officer D...k G...n Subscribers Only
Creative Director L..n J...bs Subscribers Only
Copywriter M....en M...be Subscribers Only
Copywriter B...s De....ck Subscribers Only
Art Director L..a M...od Subscribers Only
Art Director D....la Ne.....hi Subscribers Only
Art Director L..y Cr......ton Subscribers Only
Agency Producer S...t Mc....ie Subscribers Only
Account Supervisor Gi....na Ma....li Subscribers Only
Account Supervisor St.....ie R..p Subscribers Only
Account Manager M....nie F....er Subscribers Only
Account Manager C...y Y..r Subscribers Only
Managing Director G...ge Ma.....ie Subscribers Only
Planner Ca....ne D...o Subscribers Only
Director ..m H...t Subscribers Only
Producer C....lo S...h Subscribers Only
3

Cadbury Dairy Milk - Dancing Clothes

Keep your shirt on...An after-hours disco at a department store is spurred on by some classic '80s pop.

TitleDancing Clothes
Agency
Campaign A Glass and a Half Full
Advertiser Cadbury
Brand Cadbury Dairy Milk

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PostedMay 2011
Business SectorSubscribers Only
Media Type Television

Now, that's fresh!... What brought on the urge for this widow to pop this piece of gum in her mouth, we don't know. But she does't seem disappointed with the decision.

TitleUrn
Agency
Campaign Ridiculous - Stride
Advertiser Cadbury
Brand Stride

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Be inspired by the best creative work from around the world.

PostedMay 2011
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
MarketSubscribers Only
5

Mercedes-Benz - Diner

Snap out of it...If you end up in this rest-stop, it might just be time to take a break from the wheel.

TitleDiner
Agency
Campaign The Best or Nothing
Advertiser Daimler AG
Brand Mercedes-Benz

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Be inspired by the best creative work from around the world.

PostedMay 2011
Product Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
EDITOR'S PICK
+1

Snickers - Party

A little on edge...As this campaign continues on, Snickers proves once again that it can save the day.

TitleParty
Agency
Campaign Satisfies - Mars
Advertiser Mars, Inc.
Brand Snickers

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Be inspired by the best creative work from around the world.

PostedMay 2011
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
MarketSubscribers Only
Performer ..e P...i Subscribers Only
Performer ..n R....es Subscribers Only
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