TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jun 14, 2011

1

Universal Studios Hollywood - Intensity

From adolescent to aged...A ride that scares the life out of the rider...at least most of it.

TitleIntensity
Agency
Campaign King Kong - Universal Studios
Advertiser Universal Studios
Brand Universal Studios Hollywood

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Date of First Broadcast/Publication Subscribers Only
Product Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
MarketSubscribers Only
Chief Creative Officer D...d A...lo Subscribers Only
Creative Director ..n P....ll Subscribers Only
Creative Director S...e ..e Subscribers Only
Copywriter ..n J...an Subscribers Only
Art Director J...e Ki....ed Subscribers Only
Executive Agency Producer C...l L....rd Subscribers Only
Agency Producer Ni.....te S....er Subscribers Only
Account Director M....le T...e Subscribers Only
Account Supervisor J..a W...z Subscribers Only
Production Company G...n ..t F...s Subscribers Only
Director ..c Sc.....rs Subscribers Only
Executive Creative Director C...n J....ry Subscribers Only
2

GE - Bright Idea

A breath of fresh air...A wind of change comes from the lungs of a young boy on a joy ride in the night air.

TitleBright Idea
Agency
Campaign Bright Idea
Advertiser General Electric Company
Brand GE

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Media Director P...o C....sa ... Subscribers Only
Creative Team S...ie Sc......rg, V..o Be.....es Subscribers Only
Production Company RE.....ION .R Subscribers Only
Executive Producer Pa....io A....ez C...do Subscribers Only
Production M....no Av.....eda Subscribers Only
Director A....do .o Subscribers Only
Photography / Illustration J...er J...á Subscribers Only
Art Director D...el Gi.....rg Subscribers Only
Post Production P...le Ho.....uis St.....ani Subscribers Only
Editor Pa....io P..�a Subscribers Only
Telecine T..�s O....ra B....ra Subscribers Only
Account Manager O...r Fe.....a. R...ta Wi.....nn, C..o He....ue Subscribers Only
Strategic Planner D...el D...z . M...a A...a Ma....ez Subscribers Only
Creative Director Ma....lo S...a Subscribers Only
Creative Director L..s S....ez Subscribers Only
Telecine V..a Ja....ho Subscribers Only
Telecine G....el Da.....ni Subscribers Only
Telecine D...o V...as B..s Subscribers Only
3

T-Mobile - Angry Birds

Bringing the game alive...This mobile gaming addiction is made life-size by Saatchi & Saatchi Spain.

TitleAngry Birds
Agency
Campaign Life is For Sharing
Advertiser T-Mobile
Brand T-Mobile

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PostedJune 2011
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Web Film
Executive Creative Director J...n R....ko Subscribers Only
Copywriter L..a Lo.....ni Subscribers Only
Art Director L..a P....se Subscribers Only
Account Supervisor J...s Gr.....hs Subscribers Only
Account Manager Ch.....te C..k Subscribers Only
4

ING Direct - Bear
BMB

Get the bear necessities...Get the answers that you need from the ones who can help and leave the other pretenders behind.

TitleBear
Agency
Campaign Fairytales
Advertiser ING Group
Brand ING Direct

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PostedJune 2011
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
MarketSubscribers Only
Creative Director M..t G...en Subscribers Only
Creative Director ..n W...er Subscribers Only
Art Director M..t G...en Subscribers Only
Copywriter S...n B..e Subscribers Only
Agency Producer A..a M...ay Subscribers Only
Account Director T..y G...n Subscribers Only
Account Manager K...e G....rt Subscribers Only
Production Company P...p Subscribers Only
Production Company Sm....er Subscribers Only
Director T..d M....er Subscribers Only
Director K...e Ma....ck Subscribers Only
Special Effects / VFX P...p Subscribers Only
Music Company / Composer H...n Subscribers Only
5

Volkswagen - Magic (45 sec)
DDB International

Abracadabra, hocus pocus and alakazam!...Dad's kids are not impressed by his feeble tricks and not-so-slight of hand.

TitleMagic (45 sec)
Agency
Campaign Magic
Advertiser Volkswagen
Brand Volkswagen

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PostedJune 2011
Product Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
EDITOR'S PICK
+1

Three Olives Vodka - Cowboys

Lucky draw...These sharp-shooters are no match for two shots from point blank range.

TitleCowboys
Agency
Campaign Three Guys
Advertiser Proximo Spirits
Brand Three Olives Vodka

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
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