TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Dec 13, 2011

1

Canal + - The Bear

The bear necessities...Proof that laying around in front of the "boob tube" all day qualifies as directorial experience.

TitleThe Bear
Title (original language)L'ours
Agency
Campaign The Bear
Advertiser CANAL+
Brand Canal +

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
StorySubscribers Only
Media Type Television & Cinema
Production Company
Creative Director St....ane Xi....as Subscribers Only
Art Director E..c As....ue Subscribers Only
Copywriter R...r Jea........ophe Subscribers Only
Strategic Planner Cl....se La....au Subscribers Only
Producer Is....le M...ard Subscribers Only
Producer D...d G...n Subscribers Only
Special Effects / VFX M...os I...e Subscribers Only
2

Anim'est - Stall

That was awkward...Sharing is caring, but this bunny takes it to a whole other level.

TitleStall
Agency
Campaign Creepy Bunny
Advertiser Animest
Brand Anim'est

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PostedOctober 2011
Product Subscribers Only
Business SectorSubscribers Only
Media Type Television
MarketSubscribers Only
Creative Director D..i M....ie Subscribers Only
Creative Director A...rt N..a Subscribers Only
Art Director A..a Un.....nu Subscribers Only
Copywriter Al.....ra M....la Subscribers Only
3

Bic Flex 3 - WTF ! Insane Human Curling

Real smooth...What better way to demonstrate the effectiveness of a razor?!

TitleWTF ! Insane Human Curling
Agency
Campaign WTF ! Insane human curling
Advertiser Bic
Brand Bic Flex 3

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Case Study
More InformationSubscribers Only
Marketing Director Europe A...is V....ay Subscribers Only
Marketing Manager Shavers Europe Mar......�lle R....ud Subscribers Only
Group Product Manager Shavers Europe K...a G...ler Subscribers Only
Trade Marketing Manager Shavers France D...e ..n Subscribers Only
Creative Director G....es Moh........érif Subscribers Only
Account Manager T...as G....er Subscribers Only
Account Manager O....er L...z Subscribers Only
Copywriter T....an Da....ff Subscribers Only
Copywriter R...in Re....in Subscribers Only
Art Director L...s A...rd Subscribers Only
Art Director R...is Bo.....er Subscribers Only
Art Buyer V....sa B...el Subscribers Only
TV Producer V....sa B...el Subscribers Only
Art Buyer E...ie Jo.....le Subscribers Only
TV Producer E...ie Jo.....le Subscribers Only
Digital Producer M....ie Roh.......ust Subscribers Only
Digital Producer L....nt M...us Subscribers Only
Community Management N....as M....et Subscribers Only
Community Management Al.....re L....le Subscribers Only
Community Management W..e GBAD.........KANMI Subscribers Only
Web Production G...ek Subscribers Only
Film Production C...ar C....nt (..) Subscribers Only
4

Optifog - The Butcher

He hasn't the foggiest...This turns out to be a really special delivery.

TitleThe Butcher
Agency
Campaign The Foggy Moments
Advertiser Essilor International
Brand Optifog

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PostedSeptember 2011
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television & Cinema
Sound Design Company
Post Production
Executive Creative Director A...ea St.....ci Subscribers Only
Copywriter Jea......ent .y Subscribers Only
Copywriter E....rd D....is Subscribers Only
Art Director R..y A...ud Subscribers Only
Art Director S�.....ien Bo....el Subscribers Only
Art Director J...an B...e Subscribers Only
Agency Producer B....ra v...a Subscribers Only
Strategic Planning Director ..c W..e Subscribers Only
Strategic Planner C...ne C....�ri Subscribers Only
Strategic Planner De....ne M....er Subscribers Only
Director Ch......her H...ul Subscribers Only
Production Company H..d C....en Subscribers Only
Executive Producer ..a P...er Subscribers Only
Executive Producer J....te F...a Subscribers Only
Executive Producer L..k Y..k Subscribers Only
Producer N..k S....ra Subscribers Only
Production Manager R...n ..l Subscribers Only
Editor R..s Bi....ll Subscribers Only
Editing Company B...u Subscribers Only
5

The Polish Federation of Cancer Survivors - What a person can miss the machine will find (Film)
Havas Warsaw

Under-a-wear...An alarming way to let women know that a mammogram is the best way to detect breast cancer.

TitleWhat a person can miss the machine will find (Film)
Agency
Campaign What a Person Can Miss a Machine Will Find
Advertiser The Polish Federation of Cancer Survivors
Brand The Polish Federation of Cancer Survivors

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PostedMay 2012
Business SectorSubscribers Only
Media Type Case Study
Creative Director J...k Sz....ki Subscribers Only
Copywriter M...a B....ik Subscribers Only
Art Director R...l ..s Subscribers Only
EDITOR'S PICK
+1

Tropicana - Oranges Provide Energy

A spark of interest...After starting small with their experiments, these scientists hold a big demonstration of the power of oranges.

TitleOranges Provide Energy
Title (original language)Les oranges fournissent de l'énergie
Agency
Campaign Natural Energy
Advertiser Tropicana
Brand Tropicana

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Executive Creative Director Al.....er K....ev Subscribers Only
Creative Director Al.....re H...é Subscribers Only
Art Director S....sh Z...ti Subscribers Only
Creative Director S....sh Z...ti Subscribers Only
Copywriter Al.....re H...é Subscribers Only
Art Director Al.....re H...é Subscribers Only
Copywriter S....sh Z...ti Subscribers Only
Director J...ny Ha.....ff Subscribers Only
Account Director J...e R...is Subscribers Only
Production Company U...9 Subscribers Only
Executive Producer P...o Fr......ldi Subscribers Only
Producer Mi....le C...g Subscribers Only
Editor .d Ch....an Subscribers Only
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