TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jul 8, 2014

1

Activia - La La La (Brazil 2014)

World Cup fever...Shakira follows up her World Cup 2010 anthem with this emotion-stirring sequel.

TitleLa La La (Brazil 2014)
Agency
Campaign Dare To Feel Good
Advertiser Danone
Brand Activia

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PostedMay 2014
Business SectorSubscribers Only
Media Type Web Film
Length
SoundtrackSubscribers Only
Actor / Celebrity S....ra Subscribers Only
Music S....ra Subscribers Only
Director J...e .e La....na Subscribers Only
2

adidas - The Wake Up Call

Rise and shine...Argentina is still in the running for Brazil 2014 and it is in no small part due to Lionel Messi answering the call.

TitleThe Wake Up Call
Agency
Campaign all in
Advertiser adidas
Brand adidas

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PostedJune 2014
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Length
Chief Creative Officer J..n N...an Subscribers Only
Global Group Creative Director B...t An....on Subscribers Only
Creative Director L...a K...ht Subscribers Only
Art Director H....ry ..e Subscribers Only
Copywriter L...a K...ht Subscribers Only
Copywriter R....rd Be.....ng Subscribers Only
Executive Producer M..a D...s Subscribers Only
Assistant Producer M...h Kawa..........tcher Subscribers Only
Managing Director N..k D...e Subscribers Only
Global Account Director Ca....ne B...t Subscribers Only
Account Supervisor Ca.....ne Fi....ck Subscribers Only
Group Planning Director S...t Ma.....er Subscribers Only
Planner R....ca H...is Subscribers Only
Jr. Planner K...e A...ta Subscribers Only
Director of Business Affairs L...a D....on Subscribers Only
Senior Business Affairs Manager L..a L...an Subscribers Only
3

Kia - Adriana Lima Football vs. Futbol

Spanish lessons...If there is one way to get Americans to learn a second language and become fans of soccer, this is it.

TitleAdriana Lima Football vs. Futbol
Agency
Campaign FIFA World Cup 2014
Advertiser Kia Motors
Brand Kia

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Length
MarketSubscribers Only
Chief Creative Officer D...d A...lo Subscribers Only
Executive Creative Director C...n J....ry Subscribers Only
Art Director Kr....an G...e M...er Subscribers Only
Associate Creative Director Kr....an G...e M...er Subscribers Only
Art Director M..e W...on Subscribers Only
Copywriter Co....ey P...er Subscribers Only
Head of Production C...l L....rd Subscribers Only
Executive Agency Producer P..l Al....se Subscribers Only
Agency Producer Je....er Gi......oni Subscribers Only
Account Director B...k D..e Subscribers Only
Account Director A..m Bl......hip Subscribers Only
Account Supervisor E..a B...r Subscribers Only
4

Visa - Unlikely Fans

Everyone can relate...Every four years this tournament becomes a global phenomenon that everyone can take inspiration from.

TitleUnlikely Fans
Agency
Campaign Everywhere You Want to Be
Advertiser Visa International
Brand Visa

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
Creative Director R...to S...�es Subscribers Only
Chief Creative Officer L..z S....es Subscribers Only
Marketer (Management team) K...n B...e Subscribers Only
Marketer (Management team) A....io L...o Subscribers Only
Partner / Director of Business R....go A....de Subscribers Only
Account Director Fe....da T...e Subscribers Only
Marketer (Management team) J...my Ni....as Subscribers Only
Partner / General Planning Director C...ia Go.....ves Subscribers Only
Media Director F...io .e P..w Subscribers Only
Media Director F...io C..z Subscribers Only
Account Director J....na Na.....nto Subscribers Only
RTV R...el M...a Subscribers Only
RTV V..a J....to Subscribers Only
Account Executive R...ta A...r Subscribers Only
Strategic Planning Director J..�o G....el Fe.....es .a S...a Subscribers Only
Strategic Planner D...el D...z M....do Subscribers Only
Media (Agency side) B....iz Je....gs Subscribers Only
Marketer (Management team) R....do F..t Subscribers Only
Marketer (Management team) A....to H...ta Subscribers Only
Marketer (Management team) S...e G...g Subscribers Only
Partner / Co-President of the Board Ma....lo S...a Subscribers Only
Partner / Director of Client Services & Management G....vo B....er Subscribers Only
Creative Director B...o Pr....ri Subscribers Only
Strategic Planner D...a L...s Subscribers Only
Strategic Planner B...o Br.....la Subscribers Only
Media (Agency side) D....as F...ça Subscribers Only
Production Company Re.....ión Subscribers Only
Sound Design Company ..w Pr.....ra .e A...o Subscribers Only
Copywriter R...to S...�es Subscribers Only
Art Director L..z S....es Subscribers Only
Art Director B...o Pr....ri Subscribers Only
Production Company S...k F...s Subscribers Only
Director J...s . T..o Subscribers Only
Director of Photography (DOP) B...n Ch......ier Subscribers Only
Executive Producer C....ia Sa....ro Subscribers Only
Executive Producer Fe....da C..i Subscribers Only
Editor D...lo A....am Subscribers Only
Editor J...s . T..o Subscribers Only
Post Production C..n ..X Subscribers Only
RTV A....na Mo....ro Subscribers Only
RTV D...o V...as B..s Subscribers Only
Account Supervisor F...pe Z...i Subscribers Only
5

State Farm Insurance - Worry Free

All eyes on the goal...If you've got the right protection you can focus on what really matters.

TitleWorry Free
Agency
Campaign Worry Free
Advertiser State Farm Insurance Companies
Brand State Farm Insurance

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Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Production Company .n . ..t Pr......ons Subscribers Only
Director D...el A....ot Subscribers Only
EDITOR'S PICK
+1

Sure - No White Marks

Keep the streak alive...White marks aren't always a desired result from a spray can.

TitleNo White Marks
Agency
Campaign It Won't Let You Down
Advertiser Unilever
Brand Sure

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Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Print
MarketSubscribers Only
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