TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jan 8, 2016

1

Cillit Bang - The Mechanic

Cleaning floors with your feet is one of the greatest life hacks, ever.

TitleThe Mechanic
BriefWhen a young mechanic is given the job of cleaning up the garage, he grabs the Cillit Bang spray and does it “Flashdance” style. Dancing acrobatically around the space, he squirts the cleaning substance into every nook and cranny. And when he kicks on the sprinkler, the spray magically lifts the grime until the garage sparkles. The mechanic’s boss is so impressed he spills his coffee. But that stain won’t last long.
Agency
Campaign CLEANTERTAINMENT
Advertiser Cillit Bang
Brand Cillit Bang

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Production Company
Director M....el G...ey Subscribers Only
Artist D...el C...d C...os Subscribers Only
Creative Director St....ane Xi....as Subscribers Only
Creative Director J....es J...y Subscribers Only
Copywriter Gu.....me R...ot Subscribers Only
Art Director Al.....re S..d Subscribers Only
Art Director b....ot m...e Subscribers Only
Director M....el G...ey Subscribers Only
Agency Producer D...d G...n Subscribers Only
Agency Producer E...ie C....ot Subscribers Only
Account Manager Do.....ue V...ot Subscribers Only
Account Manager Ch.....te P..q Subscribers Only
Account Manager C....le R..u Subscribers Only
Account Manager Ma......ice P....on Subscribers Only
Strategic Planner Ma....ne H....el Subscribers Only
2

BBC Sport - Anything Could Happen

Sports and improv are the only true manifestations of unscripted art.

TitleAnything Could Happen
Agency
Campaign FA Cup Anything Could Happen
Advertiser BBC
Brand BBC Sport

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Post Production
Creative Team D...en Be.....rd Subscribers Only
Creative Team R..k D...on Subscribers Only
Agency Producer N...le R....ts Subscribers Only
Production Company ..d ..e M...a Subscribers Only
Producer C...r K...e Subscribers Only
Director's Producer S..a C....ns Subscribers Only
Director T..y B...y Subscribers Only
Director of Photography (DOP) J...in B...n Subscribers Only
Editor / Whitehouse (offline) ..m G..n Subscribers Only
3

Benfica Foundation - An Unexpected Reward

Putting yourself in someone else’s shoes just took on new meaning.

TitleAn Unexpected Reward
Agency
Campaign Christmas is an Attitude
Advertiser Benfica Foundation
Brand Benfica Foundation

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Production Company
Creative Director N..o Je....imo Subscribers Only
Art Director R...r Ser......iro Subscribers Only
Copywriter N..o Je....imo Subscribers Only
Director R...r Ser......iro Subscribers Only
Executive Producer M...el V...la Subscribers Only
Production Company Producer A..x P...n Subscribers Only
Editor A...é A..m Subscribers Only
Post Production I....me Subscribers Only
4

Irish Wind Energy Association - The Power to Power Ourselves

“Ireland is a great country to die or be married in.” – Elizabeth Bowen

TitleThe Power to Power Ourselves
Agency
Campaign The Power to Power Ourselves
Advertiser Irish Wind Energy Association
Brand Irish Wind Energy Association

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
Media Type Web Film
Length
Post Production
Agency Producer .l B...es Subscribers Only
Agency Producer J....ca D...y Subscribers Only
Art Director Jo....on C...en Subscribers Only
Copywriter C...or O...re Subscribers Only
Finished Art M...ey H...es Subscribers Only
Finished Art G...y C..e Subscribers Only
Account Director Ae....ir C....dy Subscribers Only
Strategist E..r H...rd Subscribers Only
Strategist B...a Ki....ly Subscribers Only
Photography Producer P...y D..y Subscribers Only
Director/Photographer A..x T...er Subscribers Only
Photography Retoucher S...n Wi....ms Subscribers Only
Music E...tt C...e Subscribers Only
Producer Je....er Co....ly Subscribers Only
Post Production Supervisor ..n J...bs Subscribers Only
Editor ..e H...ey Subscribers Only
Sound M...ny Subscribers Only
Web Design S...h F....nt Subscribers Only
Web Design S..n Cr....rd (mt......et) Subscribers Only
5

Honda - The Dreamer
RPA

Take a drive through a world of animated clouds and rainbows.

TitleThe Dreamer
Agency
Campaign Power of Dreams
Advertiser Honda Motor Co., Ltd.
Brand Honda

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Production Company R..f S...io Subscribers Only
Creative Director R...l P....al Subscribers Only
Chief Creative Officer ..e Ba.....li Subscribers Only
Director G..o T...i Subscribers Only
Director ..m M...n Subscribers Only
Director Vi....us C...a Subscribers Only
Director of Photography (DOP) B..l P..e Subscribers Only
Producer R..n R...ey Subscribers Only
Producer R..n M..k Subscribers Only
Executive Producer I....ra C....er Subscribers Only
Executive Producer C....al Ca....ll Subscribers Only
Account Director N...is P...ni Subscribers Only
Account Executive D...y Me....ar Subscribers Only
Account Executive C...e S...z Subscribers Only
Strategic Planning Director R..h B..a Subscribers Only
Account Supervisor P...y M..a Subscribers Only
Account Supervisor E...a ..n Subscribers Only
Design E..c P...z Subscribers Only
Design F..d P....io Subscribers Only
Design G..o T...i Subscribers Only
Chief Production Officer G..y Pa....ff Subscribers Only
VP/Director of Business Affairs M...a ..l H...e Subscribers Only
Management Supervisor R..e Mc.....ie Subscribers Only
Group Account Director F..n Mc.....ey Subscribers Only
Group Strategic Planning Director Ch.....an C...er Subscribers Only
ACD Ma....la C..d Subscribers Only
ACD P..l F..g Subscribers Only
ECD J...n Sp....ng Subscribers Only
Sr. Producer ..a E...s Subscribers Only
Management Account Director B...t B...er Subscribers Only
Sr. Strategic Planner E...sa M...h Subscribers Only
Technical Lead Director A...n B...r Subscribers Only
Color Correction S..h R...rt (....rt ..d C..) Subscribers Only
Color Correction ..m M...k Subscribers Only
EDITOR'S PICK
+1

Boko Halal - Hijacking Bills

This is what street art is supposed to accomplish.

TitleHijacking Bills
Agency
Campaign Hijacking Bills
Advertiser Boko Halal
Brand Boko Halal

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
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