Philosophy & Competitive Advantages
The American Advertising Federation (AAF) is The Unifying Voice for Advertising. We are the only professional advertising association that binds the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia.
The AAF's 50,000 members share a commitment to make advertising a positive force in America's economy and culture. We are advocates for the rights of advertisers and we educate policymakers, the news media and the general public on the value that advertising brings to the well-being of the nation. We also cultivate the advertising industry's present and future leaders.