Basic Info


Contact

44 Belgrave Square
London SW1X 8QS
United Kingdom
Phone: (+44) (0)207 235 70 20
Email: web@ipa.co.uk
Website: www.ipa.co.uk

Paul Bainsfair

Director General

Institute of Practitioners in Advertising

44 Belgrave Square
London SW1X 8QS
United Kingdom
Phone: (+44) (0)207 235 70 20
Email: web@ipa.co.uk
Website: www.ipa.co.uk

Paul Bainsfair

Director General

Philosophy & Competitive Advantages

The IPA is the industry body and professional institute for the UK's thriving and highly potent advertising agency business. They advise, analyse, comment, educate, inform, inspire, innovate, lobby, promote, set standards and reward advertising that works. The IPA is a non profit making organisation and is funded by member subscriptions.

BEST PRACTICES
"The Guide" of Best Practices for the advertising, marketing and public relation industries, including guidelines on the process of searching and selecting agencies and managing client-agency relationships