Insights: The Cutting Edge of Advertising category: branding - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on 18 March 2024
With the Olympic Games coming to Paris this summer, the French sports retail chain is likely to benefit from the nation’s big moment. And it’s making the most of it, with a new mission statement and logo, as well as an ad campaign from AMV BBDO. read more

Mark Tungate
by Mark Tungate on 23 October 2023
Eurostar has been whisking passengers under the Channel (or as the French call it, “La Manche”) since 1994. Now it's in renewal mode, with a refreshed brand identity and a lyrical advertising campaign.  read more

Mark Tungate
by Mark Tungate on 13 June 2023
With the pandemic fading into the past, brands can make the most of the summer’s festivals and events. Here are some inspiring examples. read more

Mark Tungate
by Mark Tungate on 10 February 2023
Inspired by this month’s Grammy Awards, we take a look at campaigns that give music a leading role. read more

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