Insights: The Cutting Edge of Advertising tag: betc

Insights: The Cutting Edge of Advertising tag: betc - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

For young talent, advertising still has the power of attraction

by Mark Tungate on 19 April 2024

In partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Here are some key points from the interviews. read more

Antoinette Beatson, BETC: "We have a shared responsibility to make these kids great"

by Mark Tungate on 15 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Our first interviewee is Antoinette Beatson, Vice-President, Executive Creative Director, BETC, France. read more

BETC Paris CCO Remi Babinet: Three Of My Favorite Campaigns, And The One That Got Away

on 20 March 2017

I recently posted what I thought were the best ever creative directors in advertising. One of those creative directors was Remi Babinet, the Chief Creative Officer of BETC in Paris. read more

Design Plus: Creative Surburbia

by Mark Tungate on 26 September 2016

Rarely has an advertising agency generated so much publicity through an office move, but it has to be said that BETC’s conversion of Les Magasins Généraux – a graffiti-covered yet alluring warehouse complex in the gritty Paris suburb of Pantin – was both audacious and visionary. read more