Insights: The Cutting Edge of Advertising tag: branded-content - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on 12 February 2013
Branded content – or branded entertainment, if you prefer – is in vogue right now. It wins big at festivals. New agencies are being set up devoted to it. People keep asking me to write articles ab... read more

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