The Well Economy


The more we learn about health, the more it seems that health includes everything.

The definition of “health” is expanding as consumers begin to include health as a factor in everyday decisions and purchases. At the same time, technology is driving unparalleled changes in healthcare, creating a storm of disruption in the $3 trillion US healthcare industry.

The Well Economy offers a guide to today’s rapidly changing culture of wellbeing. What does it mean to be well? How are health and wellness brands evolving? And most importantly, how can brands reach consumers in this space?

A free executive summary version is available here: