Title#SaltyNotSorry
Agency
Campaign #SaltyNotSorry
Advertiser Miami Ad School
Brand Lay's
Date of First Broadcast/Publication
Business Sector Potato Chips, Crisps & Crackers
Story #Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.
Philosophy #SaltyNotSorry is an integrated campaign encouraging people to be honest and have a good time, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. With #SaltyNotSorry, we aim for people to experience fun moments of enjoyment with any interaction throughout their day.
Problem Create a culturally relevant campaign that will be buzz-worthy and strengthen Lay’s brand distinction.
Result This is a group work by students of Miami Ad School for an assignment.
Media Type Case Study
Length
Art Director
Copywriter
Copywriter