| Story | Campaign name: Unblock YourselfCampaign background:This Campaign is an informing campaign about the importance of online advertisement for a free use of the Internet. Our goal is to clarify the Internet users about the importance of advertisement. To continue using the Internet as before, online advertising has to be advertised as it pays for free content. By targeting dissemination of a slogan we want to attract attention. We hope to reach a general acceptance of online advertising because Internet users are now enlightened and have reflected the theme. Almost all websites are funded by advertisement so others such as journalists can provide free articles online which does not have to be paid for directly. This way we can use the Internet freely and benefit from sending free messages, apps and use social media platformsWe hope for a general acceptance of online advertisement since we educated the users. All websiteswill be funded by advertisement so journalists can display their articles online without letting the viewers pay. This is the way to keep using the Internet, apps and social media platforms for free.The campaign can be influenced negatively by the users if they continue to use Adblockers althoughthey have received the proper information. It is our goal to spread our claim with the help of knownYoutubers who can reach out to their existing communities. The reason for us to use Youtubers is dueto their vast range on the Internet and the millions of users who watch their videos every day. Moreover, Youtube has more than one billion users which is one third of all internet users.Our communication strategy includes moving Youtubers to wear the shirt, spreading |
