| Title | Grof Geschut zonder D - Internet Headquarters |
| Agency | Fontys Hogescholen |
| Posted | November 2016 |
| Story | Campaign name: Internet Headquarters Campaign backgroundWhile going through all the info we could find about Adblockers, we were wondering: What is theinternet exactly, and how do people see the internet? This question brought us the InternetHeadquarters idea. Create a fictive office that manages the internet. With this approach we are able to plant the image of a physical and recognizable form of internet in the minds of the audience, byshowing them a day in the life of a IHQ employee, and the work related emotions he has. This way we make it emotional and personal. Because the digital world is such an abstract phenomenon, consumers don’t realize that ads are theengine behind the internet. Our objective is to create a positive connotation towards ads. Our approach is showing the luxury we have nowadays, and what the alternative is without the money machine called advertising. Our expectations are that, when confronted with our campaign, people will relate to their own work related stress and emotions, and realize that nothing is free in our world. The biggest risk lies in the execution of the productions. Humor is relative. With this concept you canproduce dozens of different movies for all the internets different departments. That’s one of the powers. Only thing is, that the execution must be of a very high quality. If it isn’t funny enough, it can lose its strength. Campaign summary We will create Internet Headquarters where people get a ‘behind-the-scenes’ look of the internet.Internet users get to see what will happen to their favourite digital content if the internet doesn’t have a decent income because of the ads that are being blocked. |
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