|Title||MAIN IDEA - Twitter|
|Agency||Istanbul Bilgi University|
|Story|| Campaign name: STOP BLOCKING|
This campaign is a shocking process that both creates awareness and generates attachment. Thecampaign will shift the “disturbing advertisement” idea to the “fund providing advertisement” idea withusing both the digital and traditional channels. With ad blocking behaviour, target audience will realizethat they’re blocking the information by their hands.