Oxford Brookes University is a public university in Oxford, England. It can trace its origins to 1865 when the former Oxford School of Art was established. The university was renamed in 1992 to honour its former principal, John Henry Brookes.
BA (Hons) - single
Marketing is a dynamic and essential business function, providing the vital link between the marketplace and strategic decision making. This course reflects current academic and practitioner thinking within this field, providing you with the necessary marketing knowledge and skills to fit into any kind of organisation.
The course's academic basis will help you develop rigourous critical and analytical skills as well as an understanding of the evolution and direction of theoretical thinking in the marketing field. This culminates in Contemporary Issues in Marketing Management, a final year module which reflects the diverse range of research within the Department and encourages students to become a part of our research community.
This course shares a common first year with Business and Marketing Management. You can switch between these degrees at the end of your first year.