| Title | Nothing is as Big as Christmas |
| Agency | Ogilvy Spain |
| Campaign | Nothing is as Big as Christmas |
| Advertiser | Iberia |
| Brand | Iberia |
| Date of First Broadcast/Publication | 2019 / 12 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | Iberia wanted to give passengers the opportunity to wish a merry Christmas to their loved ones traveling by plane, with a personalized message in real time from the heights. HOW DID WE ACHIEVE IT? Those interested, had to enter the Christmas Iberia landing page, providing the flight number and date as well as including a personalized message of a maximum of 55 characters. The message was projected on arrival of the flight at 1,000 feet height on a total of 2,600 LED screens that Iberia had installed very close to the runways at Madrid Barajas airport. "Because this Christmas we want the most special words to have the size of the illusion they contain," they explain from the airline. |
| Media Type | Outdoor/Out of Home |
| Length |