Agency Insights - Ogilvy Spain

Concha Santiago, Head of Strategy at Ogilvy Madrid, shares her views on the role of advertising in climate change and its power to bring positive and meaningful change. read more

Milka and Cruz Roja (RedCross) recognize that we are more alone than ever with the help of Ogilvy

"Tenderness against loneliness" is the new campaign carried out by Ogilvy Madrid. Production has been managed by Hogarth in collaboration with LOBO Kane. read more

Ogilvy Spain: A Passion for Big Ideas

In the dynamic content landscape, it is imperative to be tapped into digital and social media to connect and engage. Jordi Urbea, Senior VP at Ogilvy Spain and CEO at Ogilvy Barcelona, explains how the agency stays ahead of the curve through adaptability to technological environment, and eng… read more

RESCUESHIP: When a game saves lives in the Mediterranean

SALVAMENTO MARITIMO HUMANITARIO (SMH) has carried out a rescue operation in which it has saved 43 people in the Mediterranean thanks to "Save the Fleet," devised altruistically by the agency Ogilvy Madrid, which highlights the deaths of migrants through a board game that evokes the classic… read more

"Whatever Happens", Ogilvy's cinema campaign for Iberdrola

In the face of the uncertainty and global events we have experienced in recent years, Iberdrola is betting on a communication literally out of this world. read more

Marta Gutiérrez, Ogilvy Spain: "The customer experience will increasingly be marked by the individuality of each customer."

We spoke with Marta Gutiérrez, Senior Vice president at Ogilvy Spain & CEO Madrid, on the evolution of retail platforms and the resulting opportunities for agencies and brands. read more