Montréal, Canada

Contact Information

4051 Molson Street Suite 100
Montréal Québec H1Y 3L1

Basic Info

Core Competencies: Mobile, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Corporate Communication, Branding/Naming/Product Development, Packaging/Design, Design, Strategy and Planning, Technology, Consumer

Founded in: 1991

Parent Company:

Employees: 400

Awards: 12


4051 Molson Street Suite 100
Montréal Québec H1Y 3L1
Pénélope Fournier

Pénélope Fournier

Partner, General Manager, Montreal

Paul Gauthier

Vice President, Head of Strategy

Phone: 514 281 8901

Sylvain Labarre


Phone: 514 281 8901

About LG2

LG2 is a brand experience agency that firmly believes its creativity must serve progress. With offices in Montreal, Quebec City and Toronto, we are the largest independent agency in the Canada. Our wide range of expertise allows us to help brands go further each day. Our services: strategy, innovation, digital experience, architecture, advertising, content, branding & design, packaging. 

This dynamic culture of progress provides our team of over 400 passionate professionals with a foundation to question the status quo. To stay curious. And to create real and lasting positive change – socially, economically and environmentally. For brands. For our communities. And for all of us. 


English, French
Philosophy & Competitive Advantages

To think like a brand means to instil its equity, essence and promise into the heart and mind of the consumer. It means creating a strong, distinctive and pertinent preference that gives the brand added-value over the long run. To act like a retailer means stepping outside of the agency’s four walls, defending the brand’s positioning and expanding its reach, product by product, market by market, square foot by square foot, every single day.

Each one of our ideas must be big enough and powerful enough to deliver short-term results and long-term brand loyalty. It is the core of this idea that creates the best brand-awareness campaign, the best in-store label and everything else in between. It must win over the consumer from the wheel of their car, their grocery basket or their smartphone screen.

This is how we work. This is how we’ve been doing it for the past 25 years. 

Network Description
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