TitleMIA (Film Case)
Agency
Campaign MIA
Advertiser Mars, Inc.
Brand Whiskas
Date of First Broadcast/Publication
Business Sector Pet Food, Pet Care Products & Services
Philosophy While technology has advanced to bring us personal assistants that have all the answers, WHISKAS® has done just the opposite, and introduces MIA – the first personal assistant inspired by cats’ curiosity. Powered by artificial intelligence, MIA the cat doesn’t give you answers. Instead, she asks questions that nurture the curiosity of humans – kids in particular, who are, by nature, as eager to explore the world as their feline friends. MIA reinforces WHISKAS®’ global stance, “Feed Curiosity,” and underscores the brand’s commitment to strengthening the bond between pets and their owners and caretakers through this unique characteristic shared by human beings and cats: curiosity.
Media Type Product Design/Development
Length
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Technology Production
RTVC
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Color Grade Company
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