TitleAll Good
Agency
Campaign all Good
Advertiser Henkel
Brand all
PostedApril 2022
Business Sector Cleaning Products, Soaps, Detergents
Story The guest has multiple brands of laundry care in their routine, but 80% of ‘all sales at Target come from AFC; opportunity to use masterbrand approach to build basket and drive portfolio sales. 
Philosophy Leverage the ‘all good campaign and emotionally connect with mom by creating a full-funnel approach that will reach her across the shopping journey. 
Problem ‘all brands had significant out-of-stock
issues during Spring months (Covid panic buying), which led to lost sales and share at Target. 
Result CATEGORY SHARE HAS INCREASED TO 4.9%
SALES HAVE GROWN +9.2% SINCE ALL MEDIA HAS GONE LIVE.
Results pending as media runs through 1/30/2021. 
Media Type Television
Length

Our Work