|Campaign||Images that tell everything|
|Date of First Broadcast/Publication|
Images tell the story in Latinstock’s campaign.
Sao Paulo, April, 2012 – Under the concept “Images that tell everything”, Latinstock’s new campaign, created by DDB Brasil, uses the bank’s images to tell classic stories like Little Red Riding Hood, Noah’s Ark, and Romeo and Juliet. Pictures in sequence take the words’ place and simulate a text telling the plot of each story. The idea is to show that the quality of the images is as important as the photo quantity.