TitleMore than 70%
Agency
Campaign More than 70%
Advertiser Instituto Azmina
Brand Instituto Azmina
Date of First Broadcast/Publication 2017 / 8
Business Sector Institutional/Public Interest/Non-Profit Org.
Story To question gender inequality on the platform, we invited millions of women to become cyber activists by creating a tool that outsmarts Facebook's algorithms. When you post pictures in sequence on social media, automatically, an album in mosaic form is created on the timeline. So, we used it to our advantage: by cutting a picture of a woman’s nipple in 4 pieces. The combination of the pictures formed an image of a breast that couldn't be censored by Facebook’s algorithms, creating the biggest digital “mass nipple protest” in the world.
Media Type Web Film
Length
Chief Creative Officer
Creative Director
Creative Director
Art Director
Copywriter

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