Lemon Scented Tea is The Storytelling Agency, located at one of Amsterdam’s most colourful crossroads. We use stories to build brands and businesses. At the heart of every one of our stories lies an ‘organising principle’ which offers brands guidance and sets a point on the horizon.
We create three types of stories
1. Story mining: Mining the fantastic stories within the organisation that define the company or brand and create the campaign to tell them.
2. Story creating: Creating an impactful story based on a proposition or insight.
3. Story doing: Doing something remarkable with your product or service that gets people involved and sparks their imaginations.
We treat your brand like a magazine
To come to a joint starting point for the story of the brand we start with an 'editorial session'. Together with our client we look at the brand as a magazine, including the making of a cover, which compels essential choices.
What does the story of Tesla have in common with Iron Man (besides that the rumor goes that the movie character of Iron Man is slightly based on Elon Musk)? They both depict a clear conflict, one that draws people in emotionally. The same counts for brands. Our Brand Conflict Model© uses the ancient power of storytelling to build stronger brands. It’s simple but revolutionary.
Lemon Scented Tea works for Nuon, Vodafone, Delta Lloyd, Royal Canin, Deus, Venz, Starbucks, Plastic Whale, Hogeschool van Amsterdam and Heineken.