Hugo, Layla, Rosaly and many others do not take water for granted in ‘Cheers To One Million’ campaign
The Dutch lifestyle brand Marie-Stella-Maris believes that everyone should have access to clean drinking water. By choosing their products you contribute to clean water projects all around the world.
Josha Jansen, Marketing & Communications Manager at Marie-Stella-Maris: “The 'Cheers To One Million' campaign is a celebration of an impressive milestone: one million euros have already been donated. And it’s an ode to 'the caring people', the people who have contributed.”
In collaboration with Lemon Scented Tea and DPPLR, Marie-Stella-Maris developed a new packaging, photography for the brand store and three films for social media.
Tim ten Dam, Creative at Lemon Scented Tea:
"In the three films, each focusing on a different product category, the main characters give their own twist to Dutch and English sayings about water, in which water is remarkably self-evident."
Creative agency: Lemon Scented Tea Production company: DPPLR
Direction & photography: Maarten Groen Sound: Audentity
Client: Josha Jansen, Janneke van Rooijen