Press Releases - Lemon Scented Tea - Adforum.com https://www.adforum.com/agency/11740/press-releases/rss Lemon Scented Tea Press Releases at Adforum.com en-us Adforum.com Copyright 2019 Cheers To One Million https://www.adforum.com/agency/11740/press-releases/78660/cheers-to-one-million https://www.adforum.com/agency/11740/press-releases/78660/cheers-to-one-million Hugo, Layla, Rosaly and many others do not take water for granted in ‘Cheers To One Million’ campaign


The Dutch lifestyle brand Marie-Stella-Maris believes that everyone should have access to clean drinking water. By choosing their products you contribute to clean water projects all around the world.


Josha Jansen, Marketing & Communications Manager at Marie-Stella-Maris: “The 'Cheers To One Million' campaign is a celebration of an impressive milestone: one million euros have already been donated. And it’s an ode to 'the caring people', the people who have contributed.”


In collaboration with Lemon Scented Tea and DPPLR, Marie-Stella-Maris developed a new packaging, photography for the brand store and three films for social media.


Tim ten Dam, Creative at Lemon Scented Tea:
"In the three films, each focusing on a different product category, the main characters give their own twist to Dutch and English sayings about water, in which water is remarkably self-evident."

Credits


Creative agency: Lemon Scented Tea Production company: DPPLR
Direction & photography: Maarten Groen Sound: Audentity
Post-production: Captcha!
Client: Josha Jansen, Janneke van Rooijen 

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2019-07-09 00:00:00
Lemon Scented Tea presents The Story Seminar https://www.adforum.com/agency/11740/press-releases/75839/lemon-scented-tea-presents-the-story-seminar https://www.adforum.com/agency/11740/press-releases/75839/lemon-scented-tea-presents-the-story-seminar

 

On the 29th of November creative agency Lemon Scented Tea organizes the Story Seminar. During this seminar, we will explore different strategies to build strong memory structures within the consumers’ brain. Inspired by the intellectual legacy of Byron Sharp various international speakers will share their perspective on how to build strong memory structures and grow mental availability. Five international top speakers will share their different strategies to build distinctive brand assets and illustrate their perspectives with outstanding brand cases. The speakers are: 

TOMS - Lisa Hogg, who will talk about the purpose of TOMS and how this grows a strong brand
Rivella - Karlijn van Ruiten, who will talk about the Byron Sharp tactic that they are using to grow the Rivella brand
CitizenM - Jaimee Hulsmeyer, who will introduce their approach of PR, activation and influencer campaigns.
Blauw Research - Bram Jonkheer - a research agency that will come in and talk about the research that they have performed on growing brands.
Lemon Scented Tea - Gijs de Beus, our strategy director will tell a story about how we work with growing brands with the power of story

Additionally, Nick Bailey from Finchfactor will host the day! 
The Story Seminar will take place at Pllek Amsterdam. A great space in Amsterdam-Noord at the NDSM wharf, and it will take place from 15.00 until approx. 19.30. From 19.30 there is an additional networking drink until around 20.30. Tickets are available here.

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2018-11-21 00:00:00
Lemon Scented Tea expands team https://www.adforum.com/agency/11740/press-releases/75230/lemon-scented-tea-expands-team https://www.adforum.com/agency/11740/press-releases/75230/lemon-scented-tea-expands-team  

Daniel Snelders (art) and Tomas Minken (copy) have joined Lemon Scented Tea as new senior team. With the addition of the new creative team, Lemon has also expanded with an experienced traffic & resource manager, Tilly van Duivenbooden joins Lemon Scented Tea as well. Snelders joins from JWT Amsterdam, Minken previously worked for Roorda, Van Duivenbooden comes from Hudson’s Bay. All have extensive experience at different agencies.

Daniel and Tomas about their choice for Lemon Scented Tea: “As a team creativity has priority. But, we think it is at least as important that this creativity contributes to the development of the brand. The brand story should be told in the right way. That is why we haven chosen Lemon Scented Tea. Storytelling offers great opportunities to create creative campaigns, built upon a solid and relevant brand foundation.”

Tilly about her choice for Lemon Scented Tea: “After a few years at client side it was time to immerse myself into the agency vibe again. LST is made up of talented, driven professionals of all ages and backgrounds who work together as a team to build projects on the foundation of Storytelling. It is a challenging and inspiring environment to be part of."

Gijsbregt Vijn, managing director Lemon Scented Tea: “Daniel and Tomas have the experience to create exactly the creative solutions marketers are increasingly asking for. They are able to tell the broad story of the brand and translate this very precisely into online and offline ideas. It is our mission to make brands consistently stand out through the Power of Story. Daniel and Tomas are the perfect team to contribute to the next step in the growth of our agency."

Vijn about van Duivenbooden: “Tilly has a wide experience in managing daily project organisations on agency side and on client side. Next to her organizing skills she has a wide network of online and offline specialists and has a wide experience in digital production. That’s exactly what we need in our ambition to seamlessly infuse creative concepting into production and vice versa! Maybe even more important she’s a great woman to work with.” 

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2018-10-05 00:00:00
Lemon Scented Tea's 'An Amsterdam Bicycle Story' nominated for 2 Lovie Awards https://www.adforum.com/agency/11740/press-releases/75076/lemon-scented-teas-an-amsterdam-bicycle-story-nominated-for-2-lovie-awards https://www.adforum.com/agency/11740/press-releases/75076/lemon-scented-teas-an-amsterdam-bicycle-story-nominated-for-2-lovie-awards  

 

'An Amsterdam Bicycle Story' is nominated twice by The Lovie Awards. The online film for Dutch bicycle brand Veloretti in collaboration with DPPLRand Audentity has been nominated in the categories 'Short Form' and 'Lifestyle'. The winners will be announced on the 10th of October. 

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2018-10-01 00:00:00
Lemon Scented Tea wins 'OnBrand Award' with 'An Amsterdam Bicycle Story' https://www.adforum.com/agency/11740/press-releases/75073/lemon-scented-tea-wins-onbrand-award-with-an-amsterdam-bicycle-story https://www.adforum.com/agency/11740/press-releases/75073/lemon-scented-tea-wins-onbrand-award-with-an-amsterdam-bicycle-story

 

'An Amsterdam Bicycle Story' has won the OnBrand award in the category Video. The online film produced by Lemon Scented Tea, DDPLR and Audentity for Dutch bicycle brand Veloretti was judged by an international jury. The jury said that: "They loved this spot by Lemon Scented Tea for Veloretti for its quality of production and narrative arc; and how lovingly it depicts the unique and nuanced relationship between Amsterdammers, their city and their bicycles."

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2018-10-01 00:00:00
Lemon Scented Tea nominated for Cannes Lion https://www.adforum.com/agency/11740/press-releases/73734/lemon-scented-tea-nominated-for-cannes-lion https://www.adforum.com/agency/11740/press-releases/73734/lemon-scented-tea-nominated-for-cannes-lion

'An Amsterdam Bicycle Story' created by Lemon Scented Tea with Veloretti, Audity and DPPLR has been nominated for a prestigious Cannes Lion in the category 'Film'. Out of 2125 entries the short film has made it to the shortlist. 

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2018-06-22 00:00:00
Lemon Scented Tea expands its creative team https://www.adforum.com/agency/11740/press-releases/73589/lemon-scented-tea-expands-its-creative-team https://www.adforum.com/agency/11740/press-releases/73589/lemon-scented-tea-expands-its-creative-team

Tomas Minken (Left) & Daniel Snelders (Right) 


Daniel Snelders (art) and Tomas Minken (copy) have joined Lemon Scented Tea as new senior team. Snelders joins from JWT Amsterdam, Minken previously worked for Roorda. Both have extensive experience at different agencies.

Daniel and Tomas about their choice for Lemon Scented Tea: “As a team creativity has priority. But, we think it is at least as important that this creativity contributes to the development of the brand. The brand story should be told in the right way. That is why we haven chosen Lemon Scented Tea. Storytelling offers great opportunities to create creative campaigns, built upon a solid and relevant brand foundation. 

Gijsbregt Vijn, managing director Lemon Scented Tea: “Daniel and Tomas have the experience to create exactly the creative solutions marketers are increasingly asking for. They are able to tell the broad story of the brand and translate this very precisely into online and offline ideas. It is our mission to make brands consistently stand out through the Power of Story. Daniel and Tomas are the perfect team to contribute to the next step in the growth of our agency."

Daniel and Tomas will work for existing clients such as Nuon and Royal Canin, as well for new clients like QO Amsterdam, the most sustainable hotel in the world, and FMO, the Dutch development bank.

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2018-06-06 00:00:00
Innovative hotel QO Amsterdam chose creative agency Lemon Scented Tea. https://www.adforum.com/agency/11740/press-releases/73054/innovative-hotel-qo-amsterdam-chose-creative-agency-lemon-scented-tea https://www.adforum.com/agency/11740/press-releases/73054/innovative-hotel-qo-amsterdam-chose-creative-agency-lemon-scented-tea

Lemon Scented Tea is proud to announce that QO Amsterdam (part of InterContinental Hotel Group) has chosen them as their creative agency. This week the Amsterdam-based hotel opens its doors in the up-and-coming neighbourhood Amstelkwartier. QO Amsterdam is a true pioneer in the hospitality market with their unique balance between luxury and circular design. QO Amsterdam is one of the most sustainable hotels of Europe.

After a successful recruitment campaign Lemon Scented Tea and QO Amsterdam are now officially extending their partnership. As their lead agency Lemon Scented Tea will be responsible for brand positioning, brand communication and the development of an international social media strategy.

Gijsbregt Vijn, Managing Director Lemon Scented Tea: ”The main goal is to raise awareness for QO Amsterdam among international leisure travellers. At the moment, online travel agencies are an important booking channel for QO. By presenting QO Amsterdam as the place-to-be we want people to consider a trip to Amsterdam and book directly at QO Amsterdam. A smart use of PR, influencers and social media is essential to accomplish this.”

Marlon Roosblad, Marketing Manager QO Amsterdam: “Lemon Scented Tea understood straight away that we wanted to be more than just a hotel. Although traveling is a lot of fun, it can be exhausting as well. That’s why everything at QO Amsterdam has been designed to provide guest with new energy. The campaign we will create with Lemon Scented Tea should give this sense of feeling energized when staying at QO Amsterdam.”

Restaurant Persijn and rooftop bar Juniper & Kin are also located in the building. Lemon Scented Tea will also launch Embody Amsterdam, a new wellbeing concept with a studio situated in the building. Embody Amsterdam will open its doors this summer. 

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2018-04-13 00:00:00
'Vrij van Bezet' nominated for Esprix Award https://www.adforum.com/agency/11740/press-releases/72890/vrij-van-bezet-nominated-for-esprix-award https://www.adforum.com/agency/11740/press-releases/72890/vrij-van-bezet-nominated-for-esprix-award

The Esprix Awards grants its awards to the best marketing and communication campaigns in the Netherlands. The campaigns are judged on creative idea and the campaign result. This year, 33 campaigns are nominated divided over 11 different categories.

Our initiative Vrij van Bezet, supported by Amsterdams 4 en 5 May Comité got nominated for an Esprix Award in the category Small Budget! 

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2018-04-05 00:00:00
Wasteboards nominated for ADCN Awards https://www.adforum.com/agency/11740/press-releases/72724/wasteboards-nominated-for-adcn-awards https://www.adforum.com/agency/11740/press-releases/72724/wasteboards-nominated-for-adcn-awards  

News hotter than freshly baked WasteBoards! Wasteboards is nominated twice for an ADCN Award, in the prestigious categories NEXT - IMPACT and DESIGN - PRODUCT. 

 


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2018-03-27 00:00:00
BRAND ENGAGEMENT IN THE ‘SPLIT SECOND’ ERA https://www.adforum.com/agency/11740/press-releases/65087/brand-engagement-in-the-split-second-era https://www.adforum.com/agency/11740/press-releases/65087/brand-engagement-in-the-split-second-era Gijsbregt Vijn will speak at Digital Marketing Live next week! In this session you’ll gain insights in how to position your brand by using an adversary and beautiful conflict and how you translate this into engaging campaigns and content. See you there! 

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2017-05-23 00:00:00
WE'RE HIRING! https://www.adforum.com/agency/11740/press-releases/65088/were-hiring https://www.adforum.com/agency/11740/press-releases/65088/were-hiring We’re looking for enthusiastic storytellers who are eager to make the best work possible and don’t mind occasional Friday night drinks, communal lunches and summertime boat trips. Are you an Account Director, Account Executive, Social Media Manager or Designer and interested? Then we would love to hear your story. 

http://www.lemonscentedtea.com/contact 

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2017-04-20 00:00:00
WE PROUDLY PRESENT OUR NEW CLIENT: TWENTE MARKETING https://www.adforum.com/agency/11740/press-releases/65089/we-proudly-present-our-new-client-twente-marketing https://www.adforum.com/agency/11740/press-releases/65089/we-proudly-present-our-new-client-twente-marketing Twente Marketing chose Lemon Scented Tea to communicate the repositioning of the region. Quirine ter Haar, Brand Leader at Marketing Twente: “We were looking for an overarching story for Twente, in which all elements of the region came together. Lemon Scented Tea was particularly convincing. They put down a clear strategy, but also a stimulating brand campaign that fits the unique character of Twente.”
Welcome Twente Marketing! Read more on MarketingTribune 

 

http://marketingtribune.nl/bureaus/nieuws/2017/03/twente-marketing-kiest-lemon-scented-tea/ 

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2017-03-28 00:00:00