• Agency Type

    • Full Service
  • Core Competencies

    • Digital
    • Mobile
    • Social Media
    • Marketing/Creative Services
    • Experiential
    • Branded Content/Entertainment
    • Market Research/Consulting
    • Marketing Technologies/Analytics
    • Public Relations
    • Media Buying/Planning
    • Corporate Communication
    • Recruitment/Motivation
    • Public Affairs
    • Events/Sponsoring
    • Branding/Naming/Product Development
    • Packaging/Design
    • Design
    • Visual/Sound Identity
    • Branding/Celebrity endorsement
    • Strategy and Planning
    • Healthcare
    • Financial
    • Agricultural
    • Industrial
    • Technology
    • Online services
    • B2B
    • Political
    • Institutional/Public Interest/Nonprofit
    • Retail
    • Entertainment
    • Beauty, Fashion, Luxury Goods
    • Travel and Tourism
    • Consumer
    • Children
    • Teens/College
    • Seniors

Philosophy & Competitive Advantages

In today’s society it’s becoming more and more challenging to get noticed as a brand. Now more than ever it is key to make an instant emotional connection with your consumers to cut through the (digital) clutter. Not only by making engaging communication, but by becoming an engaging brand. But how do you make such a connection?

The Brand Hero Approach

Using stories to engage people is used from the Bible to James Bond. All these stories have one similar structure. There is always a hero, the hero fights to achieve a goal. He has various means to reach that goal. standing in the way of that goal is an adversary. Always. The adversary interferes with the hero and keeps him from achieving its goal. That's when things get interesting. That's when a conflict is born. This conflict is the true trigger for human engagement. But what works in fims -and games also works for brands. With the Brand Hero Approach we use this unbelievable power of story to create strong brands and produce fully integrated communication campaigns, editorials storylines and brand experiences. 

It’s simple, but also revolutionary! 

Network Description

We are part of Worldwide partners. An independent network of 60 agencies worldwide.

Trade Organizations

VEA/Dutch Association of Communication Agencies (Netherlands)

Contacts

New Business

Gijsbregt Vijn
CEO
Phone: (+31) 0206063580

Team

Number of Employees: 20
Gijsbregt Vijn
CEO
Phone: (+31) 0206063580

Campaigns

Clients

Advertiser Brand Business Sector Type of Work since
Amsterdam Rai Amsterdam Rai Cinemas & Theatres
Delta Lloyd Delta Lloyd Insurance
DEUS DEUS Apparel, Fashion & Footwear
Heineken Heineken Beers, Ciders, Lagers
Hogeschool van Amsterdam Hogeschool van Amsterdam Colleges, Universities & Education Centers
K-Swiss, Inc. K-Swiss Shoes
Nuon Nuon Energy & Water Authorities, Utilities
  • Television & Cinema
  • Digital
  • Print
  • Promotion & Event
  • Public Relations
  • Research & Others
  • Branded Content
Plastic Whale Plastic Whale Boats, Marine Supplies & Equipment
InterContinental Hotels Group QO Hotel Hotels, Resorts
  • Digital
  • Packaging, Branding & Design
  • Public Relations
  • Media Buying & Planning
  • Research & Others
Royal Canin Royal Canin Pet Food, Pet Care Products & Services
  • Infomercial
  • Digital
  • Print
  • Direct Marketing
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor/Out of Home
  • Public Relations
  • Media Buying & Planning
  • Research & Others
  • Branded Content
Starbucks Corporation Starbucks Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Marketing Twente Twente Destinations (Countries & Places)
Unik Unik Hospitals, Healthcare facilities & Medical Services
Venz Venz Jam, Honey, Peanut Butter, Sugar
VisitSweden Visit Sweden Destinations (Countries & Places)
Vodafone Vodafone Telecommunications Services
Wasteboards Wasteboards Leisure & Sport Equipment