Lemon Scented Tea
Lemon Scented Tea is a Creative Agency, located at one of Amsterdam’s most colourful crossroads.
We use stories to build brands and businesses. At the heart of every positioning lies a story that functions as an ‘organising principle’ which offers brands guidance, alignment and sets a direction for growth.
Brand positioning & brand strategy
By digging up old stories and interviewing stakeholders we find the brands DNA. With our Brand Conflict Model© we turn this into an engaging brand story. The compass for the brand and the organization.
Integrated brand campaigns
We translate the brand story into engaging & consistent advertising campaigns, content formats & digital experiences that people want to be part of.
Continious digital storylining
Based on the brand story we develop year round digital & social storylines, media channel planning, & PR initiatives that travel cross media, cross consumer and cross cultures.
Transformation & allignment
We make sure all people working on the brand are aligned with the story direction through, internal communication, customer journey concepting and fresh ideation.
No conflict, No story
In today’s society it’s becoming more and more challenging to get noticed as a brand. Now more than ever it is key to make an emotional connection with your consumers to cut through the clutter. But how do you make such a connection?
To create emotional connection with your brand, it’s essential to have a clear brand story. Your goal and adversary should be the central elements of the story, as those two elements touch the most needed part of the brain to make deep emotional connections. We use this thinking not only to create campaigns and content, but also to bring engagement in the heart of the company to accelarate transformation. Only then you'll stand out from your competitors, you'll engage with your consumers & employees and you'll win their hearts.
It’s simple, but also revolutionary!
Lemon Scented Tea works for Nuon, Intercontinential Hotel Group, Vodafone, Delta Lloyd, Royal Canin, Deus, Venz, Starbucks, Plastic Whale, Hogeschool van Amsterdam and Heineken.