| Title | Desperta |
| Agency | Havas São Paulo |
| Campaign | Desperta |
| Advertiser | Universal Music Group |
| Brand | Universal Music |
| Date of First Broadcast/Publication | |
| Business Sector | Records, CDs, DVDs & Videos |
| Media Type | Case Study |
| Length | |
| Music and Sound Company | Mugsot |
| Production Company | Damasco |
| Executive Creative Director | Laura Florence |
| Chief Operating Officer (COO) | Daniel Martins |
| Managing Director | Zé Roberto |
| Business Director | Ingrid Bachmann |
| Copywriter | Monica Tritone |
| Art Director | Gabriela Guerra |
| Art Director | Fran Ther |
| Production Manager | Tatiana Torres |
| Operational Management | Joatan Jamilton |
| Project Manager | Elaine Teixeira dos Santos |
| Planning Manager | Paula Candido |
| Planning Director | Utymo Oliveira |
| Media Manager | Paola Bastos |
| Business Intelligence Analyst | Marcio Donizetti |
| Planning Supervisor | Deyse Albiach Branco |
| Director | Carolina Delgado |
| Executive Producer | Marcelo Monteiro |
| Executive Producer | Carlos Righi |
| Account Management | Jana Kam |
| Director of Photography (DOP) | Adriano Vanni |
| Producer | Alessandra Meireles |
| Casting | Renata Costa |
| Music Producer | Arthur Abrami |
| Music Producer | Mauricio Herszkowicz |
| Music Producer | Chico Reginato |
| Music Producer | Gabriel Mielnik |
| Executive Music Producer | Gilvana Viana |
| Chief Executive Officer (CEO) | Paulo Lima |
| Singer/Songwriter | Malía |
| Managing Director | Marcelo Falção |
| Managing Director | Debora Freitas |
| Managing Director | Miguel Afonso |
| A&R and Sync Manager | Adriana Ramos |