| Title | #HerShe |
| Agency | BETC São Paulo |
| Campaign | #HerShe |
| Advertiser | The Hershey Company |
| Brand | Hersheys |
| Date of First Broadcast/Publication | |
| Business Sector | Chocolate |
| Story | With the theme “She Dreams” and “Her Dream”, the new edition turns the packaging of its traditional milk chocolate bars into an exhibition platform for the artistic work of eight women, in different expressions, and brings their talents as a way to achieve their dreams. The platform also offers workshops and masterclasses in partnership with Plano Feminino ONG. To promote the platform, BETC Havas created a music video with the singer Yzalú, who stamped one of the packagings of the 2020 edition and now returns performing the song “what’s your dream?” created for the campaign. The music video also presents the universes of the eight artists of this year, promoting empathy with women's search for a society with more opportunities and conditions to make dreams a reality. Full of female references throughout the plot, the music video celebrates the legacy of great women like Frida Kahlo, Tarsila do Amaral, Angela Davis, among others. |
| Media Type | Music Video |
| Length | |
| Chief Creative Officer | Erh Ray |
| Executive Creative Director | Andrea Siqueira |
| Associate Creative Director | André Batista |
| Creative Team | Andrea Siqueira |
| Creative Team | André Batista |
| Creative Team | Rodrigo Casanovas |
| Creative Team | Fernanda Peka Campos |
| Creative Team | Diego Canhisares |
| Creative Team | James Döring |
| Account Manager | Daniel Jotta |
| Account Manager | Nathalia del Moral |
| Account Manager | Fabiane Veiga |
| Account Manager | Fernanda Modena |
| Account Manager | Izabel Petegrosso |
| Account Manager | Alexia Gomes |
| Media Channels and Engagement | Carla Gagliardi |
| Media Channels and Engagement | Ariane Finavaro |
| Media Channels and Engagement | Carlos Jordão |
| Media Channels and Engagement | Dorilangio Souza |
| Media Channels and Engagement | Lucas Gonçalves |
| Strategist | Agatha Kim |
| Strategist | Bianca Brandão |
| Strategist | Gabriel Lopes |
| Content | Daniela Lima |
| Content | Danielle Maio |
| Content | Rodrigo Yoshizumi |
| Production | Anna Luisa Ferraz |
| Production | Andrea Carmassi |
| Production | Juliana Arantes |
| Production | Luigi Dias |
| Production | Tiago Hasegawa |
| Graphic Production | Gilmar Souza |
| Graphic Production | Márcio Brusaferro |
| Graphic Production | Plinio Alves |
| Graphic Production | Carlos Valeriano |
| Technology | Jeferson Rodrigues |
| Production Company | Modernista! |
| Executive Producer | Marcelo Monteiro |
| Executive Producer | Alexandre Lucas |
| Director | Hanna Batista |
| Director | André Inácio |
| Photographer | Milena Seta |
| Photographer | Vinicius Alves Bock |
| Art Director | Karla Salvoni |
| Post Production | Guilherme Carneiro |
| Production Company Producer | Giba Pereira |
| Account Manager | Iara Demartini |
| Audio Production Company | Canja |
| Sound Director | Lucas Sfair |
| Sound Director | Eduardo Karas |
| Sound Director | Filipe Resende |
| Production Company Producer | Levi Mynssen |
| Audio Account | Guga Costa |
| Coordination | Matheus Brandão |
| Masterclasses | Vivi Duarte |
| workshops | Vivi Duarte |
| Masterclasses | Ceo Plano Feminino Ong |
| workshops | Ceo Plano Feminino Ong |
| Advertising Manager | Marcel Sacco |
| Advertising Manager | Larissa Diniz |
| Advertising Manager | Rodrigo Campos |
| Advertising Manager | Larissa Loureiro |