Press Releases - J. Walter Thompson Canada - Adforum.com https://www.adforum.com/agency/1193/press-releases/rss J. Walter Thompson Canada Press Releases at Adforum.com en-us Adforum.com Copyright 2017 The Mazda MX-5 RF Arrives at one of Canada’s Largest Observatories, Ready for its Close-Up. https://www.adforum.com/agency/1193/press-releases/65910/the-mazda-mx-5-rf-arrives-at-one-of-canadas-largest-observatories-ready-for-its-close-up https://www.adforum.com/agency/1193/press-releases/65910/the-mazda-mx-5-rf-arrives-at-one-of-canadas-largest-observatories-ready-for-its-close-up

TORONTO – August 16, 2017 – If you’re looking for a close-up of every detail of the first-ever Mazda MX-5 RF (Retractable Fastback), then you’re in for a treat. As part of the Canadian launch of the new hardtop convertible, Mazda has created a digital experience that gives visitors the chance to explore ultra-high resolution photos of the new MX-5 RF. The sharable and downloadable photos feature the roadster beautifully staged against the fitting backdrop of the David Dunlap Observatory’s equally impressive retractable roof.

Notable car photographer and technical innovator Shin Sugino was tapped for the project. The vehicle and observatory were photographed using the Phase One Camera System, which is capable of capturing the smallest of details, even of celestial bodies, in perfect clarity. It certainly lives up to its reputation as “the most powerful camera system in the world.” Even the observatory’s near 100-year old telescope can’t match the zoom capability of the Phase One.

The iconic observatory, home of Canada’s largest optical telescope, was recently acquired by the Town of Richmond Hill. “The observatory is a national treasure in our own backyard and we couldn’t be happier that Mazda Canada, based in Richmond Hill, chose to have their photoshoot here,” says Dave Barrow, Mayor of the Town of Richmond Hill.

In partnership with agencies of record J. Walter Thompson Canada and Excelerator Media, Mazda will drive traffic to the dedicated website, mx5rfobservatory.com, with online media, as well as paid and owned social posts. In addition to the digital experience on the website, limited edition prints from the photoshoot will be sent to Mazda owners, online Mazda communities, auto bloggers and driving enthusiasts. Technical development of the website was handled by digital production studio ThinkingBox. The site will be live until fall 2017.

“The MX-5 RF was designed with such incredible attention to detail, it virtually begs for a closer look, so the idea of creating a typical online image gallery for such a stunning vehicle would have been a missed opportunity,” says Neal Bouwmeester, National Manager, Brand Communications, Mazda Canada. 

“The idea that this beautiful new roadster and this near century-old observatory have something in common is a powerful visual idea,” notes Ari Elkouby, VP, Creative Director, J. Walter Thompson Canada.

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ABOUT MAZDA CANADA
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca.

ABOUT J. WALTER THOMPSON WORLDWIDE
J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.

ABOUT EXCELERATOR MEDIA
Excelerator Media is a division of Mindshare Canada.  Mindshare Canada is a leading media agency in Canada, headquartered in Toronto. The company's success can be attested through its strong national and global clients.

Mindshare is a global media agency network with more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group. Visit us at Mindshareworld.com/Canada or MindshareInTheLoop.com and follow us on Twitter @MindshareCanada and facebook.com/MindshareCanada.

 

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2017-08-16 00:00:00
Hotels.com Kicks Off Summer by Searching for a Temporary Captain Obvious. https://www.adforum.com/agency/1193/press-releases/65891/hotels-com-kicks-off-summer-by-searching-for-a-temporary-captain-obvious https://www.adforum.com/agency/1193/press-releases/65891/hotels-com-kicks-off-summer-by-searching-for-a-temporary-captain-obvious TORONTO – July 7, 2017 – Summer passes in the blink of an eye, so we all try to enjoy every second. Even Hotels.com’s Captain Obvious. That’s why he’s taking some time off this summer. With the Captain on holiday, Hotels.com needs someone to take his place, temporarily. Introducing the Temp Captain Contest, a social media campaign that will reward a few lucky Canadians with the chance to become the star of a Hotels.com commercial.

Working with creative agency J. Walter Thompson Canada, Hotels.com is asking curious Canadians to audition to become the Temp Captain. Winners will be flown to Toronto to channel their inner Captain Obvious and film their own Hotels.com commercial. Along with being fitted with the Captain’s distinctive beard and jacket, winners will also receive a $1,000 Hotels.com gift card. Auditions can be submitted online at tempcaptain.com or through Twitter or Instagram using the hashtag #TempCaptain.

“At Hotels.com, we believe our Rewards program helps make us the most rewarding way to book a place to stay. And our Temp Captain campaign gives us an opportunity to further reward our Canadian customers.” said Mike Wolfe, Senior Director Brand Marketing, Hotels.com. “We’re excited about the opportunity to interact with Canadians on a more personal level.”

While only three Canadians will receive the honour of being crowned ‘Temp Captain’, all Canadian Snapchat users will have the chance to see what they’d look like as the Captain, thanks to the Hotels.com-branded Snapchat lens. The Captain Obvious lens maps the Captain’s signature beard and official hat on to each user, and aviator glasses can be added with a simple eyebrow lift. This branded lens is a first for both Hotels.com and J. Walter Thompson Canada.

“Captain Obvious is an iconic part of the Hotels.com brand. What better way to connect Canadians to Hotels.com than by giving them the opportunity to temporarily become Captain Obvious on a large scale through the contest and a small scale through the Snapchat lens,” said Darrell Hurst, EVP, Managing Director, J. Walter Thompson Canada.

# # #

ABOUT J. WALTER THOMPSON WORLDWIDE
J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.

 

About HOTELS.com

Hotels.com, L.P. operates Hotels.com, a leading online accommodation booking website with properties ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.

© 2017 Hotels.com, LP. Hotels.com, The Obvious Choice and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP in the U.S. and/or other countries. All other trademarks are property of their respective owners.

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2017-07-07 00:00:00
Children’s Miracle Network Celebrates Limitless Character with Limitless Support https://www.adforum.com/agency/1193/press-releases/65890/childrens-miracle-network-celebrates-limitless-character-with-limitless-support https://www.adforum.com/agency/1193/press-releases/65890/childrens-miracle-network-celebrates-limitless-character-with-limitless-support

TORONTO– March 18, 2017 – This year Children’s Miracle Network celebrates 13 children from
their member hospitals by naming them “Champions.” These Champions represent more than
two million children treated in one of Canada’s 14 member hospitals each year. While each
child’s personal experience is unique, the Champions’ stories demonstrate what each child and
their families go through to overcome illness or injury, as well as the incredible advances made in
child health care.


To help celebrate Canada’s 150th anniversary, Children’s Miracle Network teamed up with J.
Walter Thompson Canada to provide this year’s Champions with a uniquely Canadian
experience.


Introducing, Limitless Support, a social media campaign that will give Canadians an opportunity
to rally around the 2016-17 Champions and celebrate their limitless character. They embody the
characteristics Canadians can aspire to and celebrate as a society: perseverance, compassion,
selflessness, positivity and generosity.


“Our Champions not only overcome some of the toughest of challenges, they also inspire a
nation,” Adam Starkman, Chief Development Officer, Children’s Miracle Network. “These
children, between the ages of three and 17, rise above brain injuries, leukemia and cerebral
palsy, to name a few, and remain compassionate, curious, playful and generous throughout it all.”
In preparation for the March 20 Champions event presented by Walmart Canada, in the Sussex
Room of the Marriott Hotel Ottawa, Children’s Miracle Network will ask every Canadian to blow
up a balloon as a visual representation of their admiration and support from across the country.


By simply visiting, childrensmiraclenetwork.ca/balloons and entering your name, a balloon will be
inflated in real time. The website will show a live feed of the room, so when a balloon is inflated
Canadians can watch as it floats to the ceiling and joins the other inflated balloons. An incredible
demonstration of what the country believes in. Once the balloon floats up to the ceiling, a message will appear encouraging Canadians to share their experience on social media with the hashtag #BalloonsforChampions.

The website will continue to show a live feed of the Sussex Room allowing Canadians to watch
the reactions of the 2016-17 Champions as they walk into the room on March 20, and see a
physical representation of the country’s Limitless Support for them, their resilience and their
courage.


The site will have a running tally of all the Canadians that have blown up a balloon in support for
the Champions.


# # #

ABOUT CHILDREN’S MIRACLE NETWORK
Children's Miracle Network® raises funds and awareness for 170 member hospitals, 14 of which
are in Canada. Donations stay local to fund critical treatments and healthcare services, pediatric
medical equipment and research. Its various fundraising partners and programs support the
nonprofit's mission to save and improve the lives of as many children as possible. Find out why
children's hospitals need community support, identify your member hospital and learn how you
can Put Your Money Where the Miracles Are, at http://www.childrensmiraclenetwork.ca

ABOUT J. WALTER THOMPSON WORLDWIDE
J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has
been making pioneering solutions that build enduring brands and business for more than 150
years. Headquartered in New York, J. Walter Thompson is a true global network with more than
200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency
consistently ranks among the top networks in the world and continues a dominant presence in the
industry by staying on the leading edge—from hiring the industry's first female copywriter to
developing award-winning branded content today. For more information, please visit
www.jwt.com and follow us @JWT_Worldwide. 

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2017-03-18 00:00:00
Hotels.com Launches Winter Swear Jar to Prove That Even The Coldest Winter Can Be Rewarding https://www.adforum.com/agency/1193/press-releases/62952/hotels-com-launches-winter-swear-jar-to-prove-that-even-the-coldest-winter-can-be-rewarding https://www.adforum.com/agency/1193/press-releases/62952/hotels-com-launches-winter-swear-jar-to-prove-that-even-the-coldest-winter-can-be-rewarding TORONTO – February 21, 2017 –  Hotels.com™ understands that Canadian winters can be long and brutal. That’s why they’re rewarding disgruntled Canadians with a $1,000 Hotels.com gift card to use when booking a hotel stay somewhere warm. Introducing the Winter Swear Jar, a social media campaign that turns negative tweets about winter into money that goes towards sending people on warm, wonderful vacations.

Working with creative agency J. Walter Thompson Canada, Hotels.com will seek out and subsequently respond to exasperated and profane tweets they find about winter. Each frustrated Canadian they find will be directed to a landing page containing a virtual Swear Jar that fills up as more and more people express their contempt for the cold. 

“It’s a universal truth that Canadian winters get cold, yet every year Canadians take to social media to express their frustration for the slush, the wind chill and the never-ending layers,” said Josh Belkin, Vice President and General Manager North America for Hotels.com brand. “With the Winter Swear Jar, we’re giving Canadians a chance to air their grievances about winter and also be rewarded, all while interacting with us in a humorous way to hopefully make winter a bit more bearable.”

For every profanity-laden, anti-winter tweet that is used in tandem with a winter-related keyword like #snow, #shoveling or #slush, Hotels.com will add a quarter to the Winter Swear Jar. Each time the jar fills up with change, a lucky Canadian will win a Hotels.com Gift Card for $1,000 to be used towards booking the perfect winter escape. 

 “The Winter Swear Jar idea allowed us to tap into winter angst in a culturally relevant way. It also allowed the Hotels.com brand to, in some small way, be a part of making winter more enjoyable.” said Darrell Hurst, EVP, Managing Director, J. Walter Thompson Canada. “This creative idea was a direct result of social listening and developing a solution that would resonate with our target audience.”

Canadians can post on social media as many times as they like to increase the amount of money in the Swear Jar. Each time the jar reaches $1,000, one potty-mouthed entrant will receive a $1,000 Hotels.com Gift Card to book a sunny getaway.  

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2017-02-21 00:00:00
Mazda Proves the all-new MX-5 RF is, in fact, a Head-Turner https://www.adforum.com/agency/1193/press-releases/65911/mazda-proves-the-all-new-mx-5-rf-is-in-fact-a-head-turner https://www.adforum.com/agency/1193/press-releases/65911/mazda-proves-the-all-new-mx-5-rf-is-in-fact-a-head-turner

TORONTO — February 6, 2017— If there’s one goal all auto makers share, it’s to build vehicles that turn more heads than their competition. Mazda believes that the all-new MX-5 RF, which launches during this year’s Canadian International Autoshow, is just the car to do it.

The RF, or Retractable Fastback, is a modern take on the classic fastback design, sporting a retractable hardtop that opens in just 13 seconds. In addition to innovative engineering, the sculpted beauty of the RF is what will really turn heads.

To support the launch of this new roadster, Mazda will kick off a creative advertising campaign that features a high-tech digital billboard which keeps track of every head that turns to look at it. Powered by custom vision learning software, the billboard which prominently features the MX-5 RF, will detect if a passerby is looking at it and then update the real-time running tally of the number of heads turned thus far.

“The MX-5 RF really is the pinnacle of what Mazda stands for”, says Vincent Reboul, Marketing Director, Mazda Canada. “Not only is it a beautiful vehicle to look at, but the exterior beauty is also a reflection of the engineering excellence within.”

In partnership with agency of record, J. Walter Thompson Canada and Excelerator Media, Mazda will have this innovative billboard installed in the busy retail concourse level of the Royal Bank Plaza on Bay Street, in Toronto, for four weeks, starting February 6, as part of a larger out-of-home campaign in-market during the same time period.

The billboard is not only the first of its kind for Mazda, but also for media partner, PATTISON Onestop and PATTISON’s interactive arm, Fourth Wall, which managed the production.

“The MX-5 RF itself was really the inspiration for the work”, notes Ryan Spelliscy, Chief Creative Officer, J. Walter Thompson Canada. “We felt that the advertising we create should be as eye-catching and innovative as the vehicle itself.”

# # #

ABOUT MAZDA CANADA

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca.

ABOUT J. WALTER THOMPSON WORLDWIDE
J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.

ABOUT EXCELERATOR MEDIA

Excelerator Media is a division of Mindshare Canada.  Mindshare Canada is a leading media agency in Canada, headquartered in Toronto. The company's success can be attested through its strong national and global clients.

Mindshare is a global media agency network with more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group. Visit us at Mindshareworld.com/Canada or MindshareInTheLoop.com and follow us on Twitter @MindshareCanada and facebook.com/MindshareCanada.

About PATTISON ONESTOP

PATTISON Onestop is a leader in the sales and operations of digital out-of-home media and works with Canada’s biggest brands to create and deliver uniquely engaging experiences. Their networks provide timely and relevant information in environments traditional media can’t reach. Onestop leverages industry-leading technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway. Their Digital Networks can help you generate over 12.4 million weekly impressions. Onestop is a division of PATTISON Outdoor Advertising.

www.pattisononestop.com
www.facebook.com/OnestopMedia
www.twitter.com/OnestopMedia
www.vimeopro.com/pattisonoutdoor/pattison-onestop
www.linkedin.com/company/onestop-media-group

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2017-02-06 00:00:00
J. Walter Thompson Sheds Light on What Really Matters for Toronto Pflag https://www.adforum.com/agency/1193/press-releases/54184/j-walter-thompson-sheds-light-on-what-really-matters-for-toronto-pflag https://www.adforum.com/agency/1193/press-releases/54184/j-walter-thompson-sheds-light-on-what-really-matters-for-toronto-pflag

Toronto, ON - January 21, 2016 - When the 76,000 middle school and high school students of the Toronto District School Board returned to classes after the holiday break, they were welcomed by something new for 2016 in their hallways. A new poster campaign has launched from Toronto Plag (Parents, families, friends and allies of Toronto's LGBTQ community) that aims to end gender based discrimination in schools.

The poster features a prominent symbol of the LGBT community being a rainbow flag with the words Lesbian, Gay, Bisexual, Trans, Straight, Queer and 2-Spirited on each of the colourful strips of the flag. The poster encourages students to take a photo of the poster with their phone's camera using the flash to see and share #WhatMatters.

"We wanted to send a positive message to students that we are all more than just our gender identity and sexual orientation," says Abbe Creighton, President of Toronto Plfag. "Our mission is to get sutdents talking about these things so the novel and shareable nature of this poster was a perfect fit for our message."

After the flash photo has been taken, a hidden series of words appears that makes students think twice about their fellow classmates and who they really are. Words such as partner, teammate, friend, ally and supporter, illuminate thanks to an innovative new printing technique created in part by advertising agency J. Walter Thompson Canada.

"School hallways are a busy place, so trying to compete with everything else on the walls is a chellange," says Ryan Spelliscy, SVP, Executive Creative Director at J. Walter Thompson Canada. "By taking a traditional medium like print and adding an interactive component that's triggered by student's phones, our message has a greater likelihood of being shared. 

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2016-01-21 00:00:00
J. Walter Thompson Appointed as Hotels.com Canadian Agency of Record https://www.adforum.com/agency/1193/press-releases/53197/j-walter-thompson-appointed-as-hotels-com-canadian-agency-of-record https://www.adforum.com/agency/1193/press-releases/53197/j-walter-thompson-appointed-as-hotels-com-canadian-agency-of-record

Toronto, ON -­ December 17, 2015 – J. Walter Thompson Canada announced today that it has been selected by Hotels.com™ as its new Canadian creative advertising agency of record, following a national search process.

J. Walter Thompson Canada will lead the Hotels.com Canadian strategy and creative, as well as its social and digital marketing beginning this month.

“Hotels.com has long been a player in the Canadian market with a solid customer base and product offering,” said Mike Wolfe, Sr. Director Brand Marketing for Hotels.com. “Now, with our new creative agency relationship with J. Walter Thompson, we look forward to accelerating our presence even further.”

“We are energized by this opportunity to work with such a creative brand. Hotels.com has great ambition for growth here in Canada, and to have been chosen as their strategic partner and AOR is an honour,” said Susan Kim-­Kirkland, President and CEO, J. Walter Thompson Canada. “We are very excited to begin our new relationship and will be focused on developing the kind of fully integrated brand experiences that will drive growth.”

J. Walter Thompson has operated in Canada for more than 80 years, and today is one of the country’s leading agencies. With its pioneering spirit, the agency has created business-­building campaigns for some of the country’s most beloved and iconic brands, such as Air Canada, Tim Hortons, Tylenol and Walmart Canada. Clients of J. Walter Thompson Canada include Canada Bread, Nike, Mazda, Burger King, HSBC, Johnson & Johnson, Nestlé, and the University of Toronto, among others.

ABOUT J. WALTER THOMPSON WORLDWIDE

J. Walter Thompson Worldwide, the world’s best-­known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 J. WALTER THOMPSON=CANADA marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-­winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide. 

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2015-12-17 00:00:00
J. Walter Thompson Innovation Group Releases The Future 100, A Forecast of Global Consumer Trends in 2016 https://www.adforum.com/agency/1193/press-releases/52794/j-walter-thompson-innovation-group-releases-the-future-100-a-forecast-of-global-consumer-trends-in-2016 https://www.adforum.com/agency/1193/press-releases/52794/j-walter-thompson-innovation-group-releases-the-future-100-a-forecast-of-global-consumer-trends-in-2016 The report features Superhuman Supernutrition, Tech Naturalism, Sportspitality, Un-tabooing, Womanhood, Orgasmic Meditation and Personal Bacterial Ecosystems


NEW YORK, NY (DEC. 3, 2015) — The Innovation Group, the trends forecasting consultancy of J. Walter Thompson Intelligence, today released its Future 100: Trends and Change to Watch in 2016 report, featuring original analysis and insights on the most dynamic trends in the year ahead.

In the second annual report, the 100 trends are categorized across 10 sectors, including Culture, Tech and Innovation, Brands and Marketing, and Lifestyle, exploring everything from Post-hipster Visual Irony and Sustainability Nagging to Cannabis Culture and Holographic Healthcare.

“In 2015, we’ve seen that consumers are joining the dots in multiple areas of their lifestyles, taking a holistic approach to brands and consumption, and we expect this to strengthen in 2016,” says Lucie Greene, Worldwide Director of the Innovation Group. “Diet, beauty, wellbeing, mind, body, fitness: all are viewed by the consumer as one big ecosystem to maintain. Brands, once judged on their desirability and products, are now being judged on their value systems, on whether they are innovators, on whether they are promising to change the world.”

As trends and innovation continue to change rapidly, The Future 100 report helps brands preview emerging trends and understand the cultural shifts that have inspired them, providing context for why these changes are happening, and analyzing what this means for brands who want to stay on the cutting edge of what engaged and informed global consumers care about.

Trend highlights from each sector include:

Culture

Un-tabooing Womanhood — Menstruation, leg and underarm hair, underwear hygiene, and various other previously taboo aspects of femininity are being unearthed and brought to the forefront by fourth-wave feminism, new women’s interest media, and a fresh string of outspoken heroes and blogs.

Tech and Innovation

Silicon Valley’s Next Frontier: Infrastructure — Public infrastructure is emerging as the latest grand utopian ambition for the tech elite, as Hyperloop Technologies advances its plans and Google builds new infrastructure for the wired city.

Travel and Hospitality

Cuba — Cuba’s tourism market is set to take off: Travelers are rushing to see the last of the old Cuba, even as brands are competing to be the first in on the promise of Cuba.

Brands and Marketing

Neuromarketing — A buzzword for years now in the agency world, neuromarketing is finally moving into the realm of serious science and yielding actionable predictive insights for brands and forcing more traditional market researchers to take note.

Food and Drink

Inhalable Cocktails –– This new exotic trend in cocktail culture is allowing drinkers to absorb alcohol via the eyes and respiratory system.

Beauty

Freckles — Part of fashion’s general celebration of all things redheaded, freckles are a must-have and with new products consumers add freckles where they don’t appear naturally, consumers are now celebrating individualism in all of its full-freckled glory.

Retail

Satellite Retail –– Retailers are turning to data gathered from satellites to track traffic to stores in real time.

Health

Stool Banking — Consumers are now storing samples of their personal bacterial ecosystems —also known as fecal matter — for future use in new medical treatments.

Lifestyle

Grow-with-You Toys — New toys enabled with artificial intelligence can respond to a child’s vocabulary, interests and other traits, and evolve along with the child as they grow.

Luxury

Extreme Dining — The latest dining experiences to entice luxury consumers are extreme, and about accessing remote, rare and theatrical settings amid the wonders of nature.

To access the full report, including all 100 trends, see the Trend Reports section of the newly relaunched JWTIntelligence.com. Find an executive summary of the report on the J. Walter Thompson Intelligence SlideShare.

ABOUT J. WALTER THOMPSON COMPANY

J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today under the leadership of Global CEO Gustavo Martinez, the company has evolved to include several global networks including J. Walter Thompson Worldwide, Mirum and Colloquial.

ABOUT THE INNOVATION GROUP

The Innovation Group is J. Walter Thompson’s futurism, research and innovation unit. It charts emerging and future global trends, consumer change and innovation patterns — translating these into insight for brands. It offers a suite of consultancy services, including bespoke research, presentations, co-branded reports and workshops. It is also active in innovation, partnering with brands to activate future trends within their framework and execute new products and concepts.

The Innovation Group is part of J. Walter Thompson Intelligence, a platform for global research, innovation and data analytics at J. Walter Thompson Company. It houses three key in-house practices: SONAR™, Analytics and the Innovation Group. For more information, please visit www.jwtintelligence.com and follow us @JWTIntelligence.


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2015-12-03 00:00:00
NEW TYLENOL® SPOT SHOWCASES A DIFFERENT TYPE OF FAMILY https://www.adforum.com/agency/1193/press-releases/52334/new-tylenol-spot-showcases-a-different-type-of-family https://www.adforum.com/agency/1193/press-releases/52334/new-tylenol-spot-showcases-a-different-type-of-family

Toronto, ON, November 18, 2015— It’s that time of year again when the days start getting shorter and the common cold and flu starts creeping back into homes. Tylenol has launched a new television spot to keep TYLENOL®  Complete Cold, Cough and Flu top of mind for consumers preparing to deal with this year’s cold and flu season.

Viewers are introduced to a man getting ready for what seems to be a date with a significant other who’s suddenly struck with cold and flu symptoms. Refusing to let a cold get in his way, he takes a TYLENOL®  Complete liquid gel to relieve his symptoms. Shortly after, he’s shown back on his feet feeling better, cooking and getting changed.

As he opens the front door to greet his date, the viewer is surprised to learn the man was actually preparing for the arrival of his daughter and not a significant other.

“Tylenol®  believes everyone should be able to enjoy life’s moments without worrying about cold and flu symptoms,” said Leslie Chan, TYLENOL®  Brand Manager. “The spot really embodies our ‘For What Matters Most’ campaign – helping people be fully engaged in the moments that matter most to them whatever they happen to be.”

Tylenol Canada and J. Walter Thompson Canada took a fresh approach in developing this year’s television ad. The spot showcases a contemporary family dynamic in an engaging way.

“The cold, cough and flu segment is very competitive in Canada and we wanted to create a spot that really stood out, but also resonated with viewers,” said Ryan Spelliscy, SVP, Executive Creative Director, J. Walter Thompson Canada. “Any parent knows how important it is to step up to the plate and be there for their kids no matter what. We decided to tap into that and the end result is both charming and heartwarming.”

The spot will air until the end of March across Canada.

 

ABOUT TYLENOL®

Tylenol®  has a heritage and history of trust, and standing for the family. It was voted 2014 Most Trusted Brand by Readers Digest. Tylenol’s range of products cares for the entire family.

 

ABOUT J. WALTER THOMPSON WORLDWIDE

J. Walter Thompson Worldwide, the world’s best-ˇknown marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-ˇwinning branded content today. For more information, please go to www.jwt.com.

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2015-11-18 00:00:00
J. Walter Thompson Canada Wins Big at Strategy Agency of the Year Awards https://www.adforum.com/agency/1193/press-releases/52154/j-walter-thompson-canada-wins-big-at-strategy-agency-of-the-year-awards https://www.adforum.com/agency/1193/press-releases/52154/j-walter-thompson-canada-wins-big-at-strategy-agency-of-the-year-awards

For the very first time, Strategy awarded J. Walter Thompson Canada at their annual Agency of the Year awards gala on November 4. The agency took the podium winning a silver medal after being judged on award-winning campaigns like, SickKids - Better Tomorrows, Air Canada - Gift of Home, Tim Hortons - Dark Store, PFlag - Raise the Pride, and the Canadian Film Festival - Escape the Cliché.

The win is a testament to the remarkable turnaround of the Canadian agency under the dynamic leadership of Susan Kim-Kirkland and Brent Choi. Since joining the agency, the office has won a series of new business, seen award show success, expanded several of the agency’s offerings, and made numerous hires of some of the world’s top creative talent – all under three years.

The excitement did not end there, as Canada also won campaign of the year for SickKids - Better Tomorrows. It was the highest ranked submission among all of the AOY judges.

With an arsenal of 45 stories over the course of 45 days, the campaign established an emotional connection with Canadians by showcasing patient stories that ranged from hopeful to inspiring. The videos depicted all the essential services provided from critical care to therapeutic programs.

Canadians were given the unique opportunity to witness real time SickKids moments that delivered a jarring dose of perspective in a deeply humane and touching way.

The campaign has also won a Silver Lion at Cannes, a White Pencil from D&AD, as well as an AToMiC Grand Prix, among other awards.

J. Walter Thompson Canada is continuously evolving, growing, and creating interesting ways to engage authentically with the Canadian consumer, and we couldn't be more proud of the team’s deserving wins. Congratulations everyone! 

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2015-11-13 00:00:00
AdForum Exclusive: Five Questions for Alex Newman, Co-Author of the Memoir "All Out" https://www.adforum.com/agency/1193/press-releases/52198/adforum-exclusive-five-questions-for-alex-newman-co-author-of-the-memoir-all-out https://www.adforum.com/agency/1193/press-releases/52198/adforum-exclusive-five-questions-for-alex-newman-co-author-of-the-memoir-all-out

AdForum's James Thompson recently caught up with Alex Newman, co-author of the memoir All Out and art director at JWT, to discuss the themes and experiences addressed in his new book written in collaboration with his father.  

AdForum: Writing a book is an incredibly difficult endeavor; however, that endeavor becomes even more complicated when you are attempting to tell the story of two people. How difficult was it for you and your father to collaborate in the creative process of writing All Out – and what were the high and low points?

 

Alex Newman: We actually wrote it isolated from each other. We each wrote half the book alone. Dad was writing about his life and me, and I was writing about my life and him. It wasn’t until the end – we had an extremely talented editor – that we were able to weave our stories together. In the process we actually discovered a lot of new things about ourselves – realizing that there were so many missed moments in our lives – even when we were experiencing the same problems. We learned that if we had just opened up and talked to each other we could have overcome those problems easily. It took this book – and ten years – to come to know who my dad really is as a person.

The highs were being able to remember the good moments from the past – to go back and touch moments and relive them. My dad wasn’t around very often. I think the advertising community can relate to this – being people in crazy hectic jobs. My dad is in journalism. I’m in advertising. So I know people in advertising struggle to find a balance between work and life. In All Out we address those challenges.

The low, honestly, was telling my parents that I had contemplated suicide. To go back to that point in my life was extremely difficult. I’d sequester myself away, write a whole bunch, and then I wouldn’t be the same for the rest of the day. I’d come down and my partner would ask, “What’s wrong? You look like you’ve been hit with a sledgehammer.” Reliving those moments and transcribing them into black and white on a page made it very real.

AdForum: Your father described All Out as “a book about what it means to be a modern man.” What does that mean to you as an individual, and how do you think modern times have changed the identity of manhood and masculinity?

Alex Newman: Masculinity is the key word there. One of the themes that my dad and I wrestled with while writing the book – and didn’t communicate about before in our lives – was that he was struggling with masculinity, too. While he was co-hosting Good Morning America in New York there were attempts to remake his image, saying he had to act more like a quarterback on the air. So they went through this rigorous focus testing, telling him how he needed to project more strength, which ended up undercutting his confidence and challenging his masculinity.

And then years later I was struggling with what masculinity meant for me. I wasn’t sports oriented like the other boys, like my dad wanted me to be. I was bullied. In the book I describe an issue I had with reading comprehension when I was younger. I had a teacher’s aide which didn’t help. Today I think that masculinity is self-defined. Masculinity, I think, is still evolving. It’s still changing. For me, I had to define what masculinity stood for – for me. And so did my father writing his part of the book. It was like coming out – and not in a gay sense, but in a sense of being truthful to who you are.

AdForum: Memoirs require authors to analyze and interpret their own lives with an almost inhuman sense of objectivity and honesty. How difficult was it to be candid and forthright about the most painful and challenging parts of your lives?

Alex Newman: The truth here began with my coming out itself. To come out a person has to be absolutely honest with themselves and the people around them. It’s never an easy discussion to have. I feel like that was actually the hard part – more so than the writing about it. It was liberating knowing that I’d past that difficult time in my life.

But for my father it’s different. Just before the book launched he called me up and said, “I’m nervous. I’m afraid I was too honest in writing the book.” He was very transparent about his job, the things he was struggling with, and was very worried about what people would think. Then I had the strangest revelation that – in a sense – that my dad was coming out! He had the exact same worries that I had as a teenager. I just said to him, trying to console him, “Listen, everything is going to be alright. But everything is going to change.” And now everything is changing, including our relationship, which is totally different.

 

AdForum: How has your relationship with your father changed as a result of writing All Out together? Did it bring you closer together, and if so, how?

Alex Newman: Our relationship is completely different from when we started the book to when we completed it. When I started the book, I thought I had the right story. I thought I knew everything about our family. Thank goodness we wrote separately because I learned so much more about my dad. Every action that he made since he was very young – whether it was perceived by others as either positive or negative – was to protect family. And as an adult my dad did everything to make sure our family had a proper upbringing. But that came at a cost. From writing the book I learned that half of the jobs that my dad had, he was fired from. This became a major theme of the book: failure.

My dad kept his professional failures from us, his kids. When we moved to the States so he could be on Good Morning America, I didn’t know that he’d been fired from his job before. And when he left Good Morning America, I didn’t know he was fired from that show until a couple of years after we were living in Vancouver. My dad didn’t want to expose his kids to these troubled moments, to these crises in the family. So I wasn’t sure how to fail, myself. I didn’t know how or what to say to my dad about my failures, because to me he was perfect. I never knew – whether it was academic or eventually coming out – how to communicate “failure” to my father. Because of that it created this completely disjointed relationship.

Now, having written the book – our relationship has completely changed from the point of having not exchanged manuscripts to having read each other’s completed chapters – I see my dad as a sensitive man, very much like myself. I’m surprised there is so much of him, in me.

AdForum: What inspired this book, and other than you and your father, who else has been impacted by All Out among your friends and family? And how what lessons do you want people to take from this memoir?

Alex Newman: My dad was doing a documentary piece in Canada about a gay hockey player who was in high school and came out on YouTube. By this point our relationship was still fractured. As he was interviewing this boy’s father my dad realized that the questions he was asking he hadn’t even asked his own son. That documentary piece got a crazy response on social media, and my dad and I ended up on Canada AM together. It made us realize that dads were never really a part of the conversation regarding their son’s coming out, or having anything to do with homosexuality, really. But in the gay community dads represent a huge barrier to coming out for most gay men because they are terrified of rejection. It was my dad’s idea to put this book together.

Coming out itself impacted my entire family. But the impact of the book will affect the people my father works with – some people are mentioned in the book – my girlfriend. Yes, I sent her an advanced copy and told her “just so you know – haha – you’re in this thing.” But we pulled these stories from our lives, so the people who touched our lives are going to be reflecting on those situations. I hope they find it meaningful.

As for the general public, we don’t know how it is going to be received in the market. Having only been recently released the reviews aren’t in yet, but I’m hoping the book impacts a lot of people. We’re hoping it starts conversations that should have been started a long time ago, and that our missteps will help people take the right steps forward in their lives – especially regarding the theme of failure. Failure should be embraced as a learning experience and not frowned upon because that is what caused the breakdown in our relationship.

Everybody is going to take something different from this story. But for people like us in the advertising world, the theme of establishing a work-life balance is important – but different for everyone. In my dad’s case, he couldn’t find that balance. But it is important to push through those challenging times in life when there is no balance until you find a clearing. And when that times passes, make sure your reconnect with the people you’ve lost touch with. It’s up to you to make your loved ones a priority.

For more information about Alex and Kevin Newman, learn about the story behind All Out.

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2015-10-08 00:00:00
J. Walter Thompson Elevates Brent Choi To Chief Creative Officer, New York and Canada https://www.adforum.com/agency/1193/press-releases/51007/j-walter-thompson-elevates-brent-choi-to-chief-creative-officer-new-york-and-canada https://www.adforum.com/agency/1193/press-releases/51007/j-walter-thompson-elevates-brent-choi-to-chief-creative-officer-new-york-and-canada

 

J. Walter Thompson announced today that Brent Choi, 

Chief Creative and Integration Officer for J. Walter Thompson Canada, has been

promoted to Chief Creative Officer for J. Walter Thompson New York and Canada. Choi

takes on the expanded role as Adam Kerj, who was named Chief Creative Officer for the

agency’s New York office last October, departs the agency for personal reasons.

In just under three years as Chief Creative and Integration Officer for J. Walter

Thompson Canada, Choi, in partnership with President and CEO Susan Kim-Kirkland,

have led a remarkable turnaround. The office has transformed into one of the network’s

best performing in the world. It has won several new businesses, including Air Canada,

Grand Marnier U.S. and Burger King; seen incredible awards show success (in 2015,

more than 100 international and national awards and counting); and made numerous

hires of the top creative talent in Canada. The agency has also transformed from

delivering TV-centric output into one of Canada’s most innovative companies, winning

several digital businesses, the Atomic Grand Prix, and was the only Canadian agency

recognized at the Cannes Lions Innovation festival this year.

Choi’s expanded role in the network is a testament to the success and transformation of

J. Walter Thompson Canada, as well as his ability to lead and inspire.

“I am passionate about identifying and promoting talent from within, and for some time,

I’ve wanted Brent to take on a larger role in the network,” said Eastwood. “Brent is a

brilliant creative, a leader and consummate professional, and he has a stellar track

record of transforming businesses and solving business problems through creativity. We

are thrilled that he is taking on this new position.”

Choi will be tasked with driving industry-leading creative ideas for the New York office

and its accounts, including Macy’s, Johnson & Johnson, Kellogg’s Special K, and Puma,

among others. He will also continue to lead, with SVP Executive Creative Director Ryan

Spelliscy, J. Walter Thompson Canada creatively, which includes world-class clients

such as Air Canada, Tim Hortons, Mazda, Johnson & Johnson and Walmart. Choi will

report to Matt Eastwood, Worldwide Chief Creative Officer for the J. Walter Thompson

Company.

j. wALTER tHOMPSON=cANADA

“I’m incredibly proud of our accomplishments here in Canada,” said Choi. “It’s been an

inspiring team effort at every level and in every department. I was excited when I joined

Susan here a few years ago, and I’m equally thrilled to build upon our success and

contribute to the great work our New York office is doing. It’s clear evidence of the

incredible energy that Matt and Gustavo Martinez have infused, not only into New York,

but the network worldwide.”

“Brent is a super-talented leader,” added Kim-Kirkland. “His ability to guide the agency to

deliver award-winning work is abundantly clear. But perhaps his greatest strength is his

ability to attract amazing talent at all levels. I am extremely proud of what this signals in

terms of our stature as a leading office in the network. Brent’s commitment to Canada

will no doubt be unwavering, but as they say, the world needs more Canada.”

In recent years, J. Walter Thompson Canada has added significant senior creative,

digital, social and strategic talent to its ranks, all in support of the rapid growth of the

agency. With award-winning creative leadership in Spelliscy, recent significant senior

hires including Creative Directors Ari Elkouby and Matt Syberg-Olsen, the agency’s

creative bench strength is deep.

 

About Brent Choi

Very few have had a run like Brent Choi over the past decade. In just under three years

as Chief Creative and Integration Officer of J. Walter Thompson Canada, he has helped

to transform the agency, winning new business and leading the agency to be named a

finalist for both Agency of the Year and Digital Agency of the Year honors. In fact, since

2000, Choi has helped two different agencies to become Agency of the Year in Canada

and runner-up Agency of the Year while at his previous agency.

In 2013, Choi was the #2 ranked Chief Creative Officer in the world for his digital work,

and consistently ranked as one of Canada’s top 10 CDs. In the past few years, he has

received several Cannes Lions (including two Golds), multiple CLIOS and D&AD pencils,

AdAge’s Top Five Ads of the Year, and one of only 11 worldwide winners of the

inaugural Fast Company Innovation Award. His work has also been featured numerous

times in Mashable, Wired, Forbes, CNN, and Fast Company. He’s had the honor of

speaking at Google, facebook and the University of Toronto, and sits on the board of

directors of the Advertising and Design Club of Canada (ADCC).

Some would say his creative success is because he started with a business degree from

Ivey. Others will argue it’s in spite of it. At home he is a proud dad, insane NFL fan, and

loving husband. His wife would add “In that order.”

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2015-10-05 00:00:00
Walmart Canada Promotes New Pet Food Brand at Woofstock https://www.adforum.com/agency/1193/press-releases/50803/walmart-canada-promotes-new-pet-food-brand-at-woofstock https://www.adforum.com/agency/1193/press-releases/50803/walmart-canada-promotes-new-pet-food-brand-at-woofstock PURE BALANCE FOOD ARRIVED IN STYLE WITH POOCH TRUCK


Toronto, ON—September 28, 2015- Food trucks conjure up images of fresh, delicious ingredients, prepared especially for you. That made them the perfect vehicle for Walmart to promote its new super-premium pet food brand, Pure Balance, at this year’s Woofstock. The event took place last this past weekend at Woodbine Park in Toronto.

Earlier this month, Walmart launched Pure Balance dog food in stores and on walmart.ca. Pure Balance dog food provides pet owners a wholesome quality product for their four-legged friends at an unbeatable price. It delivers protein sources like real chicken, bison and salmon, and has no chicken by-products, corn, wheat or soy.

“Pure Balance is a great addition to our pet food offering, and a product we know Canadians will love for their pets,” said Sandra Farwell, VP of brand management and private label at Walmart Canada. “We know that pets are like family to our customers, and have seen many owners switch to premium or super-premium food brands for their cats and dogs, and we help them make the switch for less.”

The Pure Balance Pooch Truck is a food truck made exclusively for the four-legged Woofstock attendees. It is a third of the size of a regular food truck, with a window accessible only to the dogs, or their owners that want to crouch. The dog-friendly Pooch Truck was positioned near actual human food trucks at the event.

“With Walmart, we wanted to create an interesting, dog-centric campaign that really caught the attention of pet lovers,” said Ryan Spelliscy, SVP, executive creative director at J. Walter Thompson Canada. “The Pooch Truck really stood out and brought Pure Balance to the market in a creative way. Pet owners also got the opportunity to engage with the brand and learn about the product.”

Dogs and their owners that visited the truck and took a selfie using #PoochTruck had a chance to win a year’s supply of Pure Balance food. To keep track of the Pure Balance #PoochTruck, follow the hashtag on Instagram.

### 

ABOUT WALMART CANADA

Walmart Canada operates a growing chain of 395 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, www.walmart.ca, is visited by 450,000 customers daily. With more than 90,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated more than $230 million to Canadian charities.  Additional information can be found at walmartcanda.ca, facebook.com/walmartcanada and twitter.com/walmartcanada.

ABOUT J. WALTER THOMPSON WORLDWIDE

J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.

 

ALL INQUIRIES

Chantel Bowen

J. Walter Thompson Canada

chantel.bowen@jwt.com

 

Felicia Fefer

Walmart Canada

ffefer@wal-mart.com

 

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2015-09-29 00:00:00